Imagine having a line of communication with your customers – a way to engage with them that feels natural and respectful.
Well, that's what email newsletters offer in today's marketing landscape.
They're like the neighbour door who stops by with exciting updates and valuable insights except they arrive conveniently in your inbox.
In this era where competition for attention is fierce, email newsletters have become a powerful tool for businesses to connect with their audience.
In this article, we'll delve into the world of email newsletters. Explore why finding the email newsletter agency" can make all the difference.
Why Email Newsletters Matter
Let's start by addressing the question: why are email newsletters important?
Email newsletters enable businesses to connect with you providing content, promotions and updates that are tailored to your interests. It's like having a shopper who understands your preferences perfectly.
More so, in a world, where each click and every word holds significance this particular email represents the vital link connecting businesses with their most important target audience. And that's where an email newsletter agency comes in…
A newsletter agency specialising in email newsletters is not any agency; it serves as your trusted companion, in creating captivating newsletters that avoid getting lost amidst the vastness of the internet. They are the innovators of the businesses' digital messages, making sure that they resonate, engage, and drive action from the end users.
The Top Email Newsletter Agencies for Effective Marketing
Alright here's the part. We're about to show you a world of possibilities.
We've searched through the internet landscape to find the absolute best email newsletter agencies out there. These are the experts who have the power to turn your newsletters into captivating stories that your audience won't be able to resist. Whether it's boosting your sales or building customer relationships they've got you covered.
We're not just going to stop at one agency. No, we want to ensure that you have choices and options that align with your needs and goals. All finding the fit is, like trying on different pairs of shoes – you want one that not only looks good but feels just right.
So allow us to introduce you to Fame, a pioneer, in the world of email newsletter agencies. They've set a standard for excellence. We'll give you an exclusive glimpse into their incredible work.
1. Fame
Fame is a B2B email newsletter agency that helps businesses start and grow profitable email newsletters. They are one of the world’s biggest and best B2B email newsletter agencies, with team members in 13 countries and a single focus on B2B growth.
Some of the features of their email newsletter service are:
They build their custom software, to create and manage email newsletters.
They have a proven process for creating engaging and influential email newsletters that generate leads, sales, and referrals.
They are marketers who write, not writers who try to market. They use data-driven strategies and copywriting techniques to craft persuasive messages that resonate with the target audience.
They make their clients more money by increasing their email open rates, click-through rates, conversions, and retention.
They focus on getting results, not winning awards. They measure and optimise their email newsletters based on key performance indicators and feedback.
Pricing: Fame’s pricing is based on the number of subscribers and the frequency of the email newsletter. They offer three plans: Starter, Growth, and Enterprise. The Starter plan costs $1,500 per month and includes up to 5,000 subscribers and one email per week. The Growth plan costs $3,000 per month and includes up to 10,000 subscribers and two emails per week. The Enterprise plan is customised based on the client’s needs and goals.
Specialisation: Fame’s business specialisation is B2B podcasts and email newsletters. They only work with B2B businesses that want to generate a more qualified pipeline and become famous in their niche. They have worked with clients in various industries, such as software, education, media, e-commerce, and consulting. Some of their clients are HubSpot, Shopify, Teachable, The Hustle, and CMX.
2. MailChimp
MailChimp is an email service provider (ESP) that helps businesses with email and online marketing. MailChimp has grown to become one of the top email newsletter services today. With MailChimp, you can send newsletters and automated emails to your audience, as well as create landing pages, websites, ads, and more.
Some of the features of their email newsletter service are:
They offer a variety of customizable, drag-and-drop templates to fit your marketing message and brand. You can also import your own HTML templates or use their Creative Assistant’s AI-powered design tools to create eye-catching emails.
They have a powerful audience management system that allows you to segment and target your customers based on their behaviour, preferences, and attributes. You can also use tags, groups, and merge fields to personalise your emails.
Pricing: MailChimp’s pricing is based on the number of contacts and the features you need. They offer four plans: Free, Essentials ($9.99 per month), Standard ($14.99 per month), and Premium ($299 per month).
Specialisation: MailChimp’s business specialisation is email marketing and online marketing for small and medium-sized businesses. They work with businesses across various industries, such as e-commerce, retail, education, media, nonprofits, and more. Some of their clients are TEDx, The New York Times, Vice Media, Shopify, and Unicef.
3. Convert Kit
ConvertKit is an email service provider (ESP) that helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. They are one of the best creator marketing platforms for your newsletter.
Some of the features of their email newsletter service are:
They have a robust marketing automation platform that lets you create customer journeys based on triggers and conditions. You can send welcome emails, birthday messages, review requests, upsell offers, and more.
They have a comprehensive analytics and reporting dashboard that helps you measure and optimise your email performance.
They have a commerce feature that allows you to create and sell your digital products and subscriptions with ConvertKit to drive higher conversions and save big on fees.
Pricing: ConvertKit’s pricing is based on the number of contacts and the features you need. They offer three plans: Free ($0/month), Creator ($9/month) and Creator Pro ($25/month).
Specialisation: ConvertKit’s business specialisation is email marketing and online marketing for online creators. They work with creators across various niches, such as coaches, authors, podcasters, musicians, bloggers, YouTubers, and more. Some of their clients are James Clear, Tim Ferriss, Pat Flynn, Lindsey Stirling, Neil Patel, and more.
4. Brevo
Brevo is a company that provides email marketing solutions for businesses of all sizes. They are also one of the leading email newsletter agencies on the internet.
They offer a range of features, such as:
Drag-and-drop email editor that allows you to create beautiful and responsive newsletters without coding.
Email templates that are designed for various industries and purposes, such as e-commerce, education, travel, and more.
Email automation for sending personalised and timely messages based on your contacts’ behaviour and preferences.
Email segmentation for targeting your audience with relevant and engaging content based on their attributes and actions.
Email integrations that connect your email marketing with other tools and platforms, such as WordPress, Shopify, Facebook, and more.
Pricing: Brevo’s pricing is based on the number of contacts you have in your email list. They offer a free plan for up to 2,000 contacts and 10,000 emails per month. Their paid plans start from $25 per month for up to 10,000 contacts and unlimited emails. They also have a pay-as-you-go option for occasional senders who only pay for the emails they send.
Specialisation: Brevo’s business specialisation is email marketing, but they also offer other features and services, such as SMS marketing, Chat marketing, CRM (customer relationship management), Landing pages, and Signup forms.
5. Constant Contact
Constant Contact is an online marketing company that offers email marketing and other digital marketing tools for small businesses.
Constant Contact’s email marketing features include
The company also offers SMS marketing, social media marketing, landing pages, polls and surveys, event management, and online advertising services.
Pricing: Constant Contact has three pricing plans for email and digital marketing: Lite, Standard, and Premium. The prices vary based on the number of contacts and emails sent per month. The Lite plan starts at $12/month, the Standard plan starts at $35/month, and the Premium plan starts at $80/month4. The company also offers discounts for nonprofits and prepayments, as well as a 30-day money-back guarantee.
Specialisation: Constant Contact’s business specialisation is helping small businesses grow their online presence and reach more customers through email and digital marketing.
6. Zoho Corporation
Zoho Corporation is an Indian-American multinational technology company that makes computer software and web-based business tools. It is best known for its online office suite offering Zoho Office Suite.
Zoho Corporation’s email newsletter agency features include
Zoho Mail, a secure and professional email service that supports multiple domains, email routing, email and folder sharing, offline access, SecurePass email, email recall, eWidget and Developer Space, tasks, notes and bookmarks, IMAP/POP access, huge attachments up to 1 GB, Exchange Activesync, and mobile apps for iOS and Android.
The company also offers Zoho Campaigns, an email marketing tool that helps users plan, create, and run successful email newsletters with pre-designed templates, drop editor, AI content recommendations, reporting and analytics, marketing automation, contact segmentation, dynamic content, and more.
Pricing: Zoho Corporation has three pricing plans for its email service: Mail Lite, Mail Premium, and Workplace. The prices vary based on the number of users and the storage space per user. The Mail Lite plan starts at $1/user/month billed annually with 5 GB storage per user. The Mail Premium plan starts at $4/user/month billed annually with 50 GB storage per user plus 50 GB archival storage per user. The Workplace plan starts at $3/user/month billed annually with 30 GB storage per user plus access to other online office apps such as Zoho Docs, Zoho Sheet, Zoho Show, Zoho Meeting, Zoho Cliq, and Zoho Connect. The company also offers a free edition that supports up to 5 users with 5 GB of storage per user.
Specialisation: Zoho Corporation’s business specialisation is helping small and medium businesses grow their online presence and reach more customers through its cloud software suite.
7. Aweber
Aweber is an online marketing company that offers email marketing and other digital marketing tools for small businesses and entrepreneurs.
Aweber’s email newsletter agency features include:
Drag-and-drop email templates,
AI content recommendations,
reporting and analytics,
marketing automation,
contact segmentation,
dynamic content, and more.
Pricing: Aweber has three pricing plans for email and digital marketing: Lite, Plus, and Unlimited. The prices vary based on the number of contacts and emails sent per month. The Lite plan starts at $12/month, the Plus plan starts at $20/month, and the Unlimited plan starts at $899/month. The company also offers discounts for nonprofits and prepayments, as well as a 30-day money-back guarantee.
Specialisation: Weber's business specialisation is helping small businesses and entrepreneurs grow their online presence and reach more customers through email and digital marketing.
8. HubSpot
HubSpot is an American company that develops and markets a cloud-based CRM platform that includes software, tools, and resources for marketing, sales, customer service, content management, operations, and commerce.
HubSpot’s email newsletter features include;
A drag-and-drop email builder,
A free newsletter builder,
AI content recommendations,
Reporting and analytics,
Marketing automation,
Contact segmentation,
Dynamic content, and more.
The company also offers integration with over 1,500 leading apps and web services.
Pricing: HubSpot has three pricing plans for its marketing software: Starter, Professional, and Enterprise. The prices vary based on the number of contacts and emails sent per month. The Starter plan starts at $12/month for 1,000 contacts and 5x contact tier email sends. The Professional plan starts at $35/month for 2,000 contacts and 10x contact tier email sends. The Enterprise plan starts at $80/month for 10,000 contacts and 20x contact tier email sends. The company also offers discounts for nonprofits and prepayments, as well as a free CRM and a free edition of its marketing software that supports up to 1 million contacts and 2,000 email sends per month.
Specialisation: HubSpot’s business specialisation is helping small and medium businesses grow their online presence and reach more customers through its CRM platform and inbound methodology.
9. MailerLite
MailerLite is a digital marketing platform that helps businesses grow their audience and drive revenue smarter. It was founded as a web design agency, but soon discovered email marketing and fell in love with it.
MailerLite offers a range of features to create beautiful and engaging email campaigns, such as a drag-and-drop editor, email automation builder, AI writing assistant, dynamic emails, A/B testing, and more.
MailerLite also helps businesses build stunning websites, landing pages, blogs, and e-commerce stores, as well as collect leads with various signup forms and pop-ups. It also allows users to sell digital products and paid newsletters through Stripe integration.
Pricing: MailerLite has a simple and transparent pricing model that is based on the number of subscribers. It offers a free plan for up to 1,000 subscribers and 12,000 monthly emails, as well as three paid plans: Growing Business, Advanced, and Enterprise. The paid plans start from $9 per month and include unlimited monthly emails, more users, more features, and 24/7 support.
Specialisation: MailerLite specialises in serving small and medium-sized businesses across various industries, such as e-commerce, education, health and wellness, media and publishing, non-profit, and travel. It has over 1.4 million happy customers worldwide who trust MailerLite for their email marketing needs.
10. Omnisend
Omnisend is an e-commerce marketing automation platform that helps online businesses create and send personalised emails, SMS, web push notifications, and other marketing campaigns to their customers.
Some of the features that Omnisend offers for email newsletters are:
A drag-and-drop email builder that allows users to create professional, stunning, and shoppable emails without any coding.
A library of templates that users can customise to fit their brand, add products, and dynamic discount codes, and save them as presets for their next campaigns.
A campaign booster that automatically resends the email campaign to those who did not open it the first time, increasing the open rate and conversions.
Pricing: Omnisend’s pricing scales as the e-commerce business grows. Users can start with a free plan that allows them to use all of the Omnisend features for unlimited time and send up to 500 emails/month. The paid plans start from $16/month for the Standard plan and $59/month for the Pro plan.
Specialisation: Omnisend’s business specialisation is e-commerce marketing automation. Omnisend integrates with hundreds of e-commerce tools, such as Shopify, WooCommerce, BigCommerce, Magento, and more, so users can add it to their store with a single click.
11. GetResponse
GetResponse is a company that develops marketing automation platforms. Its solutions include email marketing, autoresponders, website builders, landing pages, segmentation, marketing automation, SMS marketing, e-commerce integrations, etc. The company serves online marketers, entrepreneurs, marketing managers, and mid and large companies.
GetResponse’s email newsletter features allow users to create and send engaging and industry-optimised emails faster than ever and increase their open and click-through rates.
Users can also use AI-powered tools to generate newsletters and campaigns in minutes. Some of the email newsletter features are an AI email generator, visual email editor, inbox preview, perfect timing, time travel, A/B testing, RSS-to-email, click tracking, e-commerce tracking, Google Analytics tracking, scheduling, predesigned templates, HTML editor, custom HTML.
Pricing: GetResponse’s pricing starts at $15/month for up to 1,000 subscribers (Email Marketing Plan). If users have more contacts, they can get 2,500 for $29/month or 10,000 for $79/month. All premium plans include unlimited emails and autoresponders.
Specialisation: GetResponse’s business specialisation is email marketing and marketing automation. The company aims to tailor to the needs of customers with easy, affordable marketing tools any business can use.
12. Campaign Monitor
Campaign Monitor is another email marketing platform that helps businesses create, send, and optimise email newsletters and campaigns.
Campaign Monitor offers a range of features for email newsletter creation and management, such as
Drag-and-drop email builder that lets you design beautiful and responsive newsletters without coding.
Pre-designed templates and layouts that suit different purposes and industries.
Personalization and segmentation tools that allow you to tailor your newsletters to your audience’s preferences and behaviour.
Automation and journey builder that helps you send timely and relevant newsletters based on triggers and conditions.
Pricing: Campaign Monitor has four pricing plans based on the number of contacts and features you need, the basic plan starts at $9/month for 500 contacts. Unlimited plan which starts at $29/month for 500 contacts and includes everything in Basic plus unlimited inbox previews. The premium plan starts at $149/month for 500 contacts and includes everything in Unlimited plus pre-built engagement segments, send-time optimization, advanced email analytics, email builder section locking, and phone support. The enterprise plan is custom pricing for 50,000+ contacts and includes everything in Premier plus a dedicated account manager, deliverability experts, custom reporting, migration services, SSO & LMS integration, and more.
Specialisation: Campaign Monitor specialises in helping small to medium-sized businesses grow their audience and revenue through email marketing. Campaign Monitor has customers across various industries such as e-commerce, media, education, non-profit, travel, and more.
13. Email Octopus
Email Octopus is an email marketing platform that allows users to create, send, and track email newsletters. It is one of the leading email newsletter agencies on the internet because it offers a simple, powerful, and affordable solution for email marketing.
Some of the features that make EmailOctopus stand out are:
It integrates with Amazon SES, which provides high deliverability and low costs for sending emails.
It has a drag-and-drop email editor that makes it easy to design beautiful and responsive newsletters.
It supports automation, segmentation, personalization, and analytics to help users create effective email campaigns.
It has a generous free plan that allows users to send up to 10,000 emails per month to 2,500 subscribers.
Pricing: It has flexible pricing plans that start from $8 per month for 500 subscribers and scale up as the list grows. It has a referral program that rewards users with $15 credit for every friend they invite to join Email Octopus.
Specialisation: Email Octopus specialises in providing email marketing services for small businesses, entrepreneurs, bloggers, and content creators who want to grow their audience and reach their goals. It caters to various niches and industries, such as e-commerce, education, health, travel, and more. It also has a blog that shares tips, insights, and best practices for email marketing.
14. Moosend
Moosend as a company also offers an email marketing platform with advanced features to manage, grow and scale your email marketing campaigns with ease.
Moosend’s email newsletter features include
a drag-and-drop editor,
hundreds of templates,
the subject line and content A/B testing,
AI subject line optimizer,
countdown timers,
list segmentation,
automation workflows,
product recommendation,
hyper-personalization,
behavioural analytics,
landing pages,
subscription forms,
real-time reporting and more.
Pricing: Moosend pricing starts at $10 per month for up to 2,000 subscribers and includes unlimited emails, automation workflows, landing pages, forms and an SMTP server. Moosend also offers a free plan for up to 1,000 subscribers and an enterprise plan with custom pricing and additional features such as account manager, priority support, SSO & SAML and dedicated IP.
Specialisation: Moosend’s business specialisation is email marketing for thriving businesses. Moosend helps businesses of any size and industry to create beautiful newsletters that get opened and clicked, deliver personalised content to every subscriber, automate their marketing messages based on user behaviour and track their performance with in-depth analytics.
15. Benchmark Email
Benchmark Email is a company that provides email marketing solutions for businesses of all sizes. Benchmark Email helps customers create, send, and track email newsletters that are engaging, responsive, and effective.
Some of the features that Benchmark Email offers for email newsletter creation are;
A drag-and-drop email builder that allows users to design newsletters without coding skills. Users can choose from hundreds of templates or start from scratch.
A photo editor that lets users crop, resize, filter, and add stickers to their images. Users can also access a library of over 1.5 million stock photos.
A code editor that enables users to create newsletters using HTML and CSS. Users can also import code from other sources or export their newsletters as HTML files.
A video email feature that allows users to embed videos from YouTube, Vimeo, or Wistia in their newsletters. Users can also add a play button and a thumbnail image to their videos.
Pricing: Benchmark Email has four pricing plans: Free, Lite, Pro, and Enterprise. The Free plan allows users to send up to 250 emails per month to unlimited contacts. The Lite plan starts at $8 per month and allows users to send unlimited emails to up to 600 contacts. The Pro plan starts at $13 per month and allows users to send unlimited emails to up to 1,000 contacts. The Enterprise plan starts at $31.99 per month and allows users to send unlimited emails to up to 2,500 contacts.
Specialisation: Benchmark Email specialises in helping businesses grow their audience, engagement, and sales through email marketing. It serves customers from various industries such as education, healthcare, nonprofits, real estate, travel, and e-commerce.
How to Choose the Right Email Newsletter Agency
When it comes to selecting the agency for your business email newsletter there are great options available but how do you make the choice?
Here are a few factors to consider;
Clearly Define Your Goals: Before making any decisions take the time to clearly define your email marketing goals. Are you aiming to boost sales, or nurture? Simply engage with your audience.
Budget Considerations: It's important to determine your budget for email marketing. Different agencies have pricing structures. It's crucial to find one that aligns with your financial plan.
Industry Expertise: Look for an agency that has experience working within your industry. This ensures they will have an understanding of your target audience and the dynamics of your market.
Client Reviews and Testimonials: Take the time to read reviews and testimonials, from clients of agencies. These can provide insights into an agency’s performance and customer satisfaction levels.
By considering these factors you'll be well equipped to choose an email newsletter agency that suits the needs of your business.
We hope you found this information useful. If so, share it with someone who might find it interesting. If you have any questions, feel free to reach out to us. Have a wonderful day and an amazing rest of your life!
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