How to build a profitable podcast.
Podcast marketing is an important topic, and should always be at the back of your mind even before the launch of your maiden episode.
The most crucial factor in growing your audience is by creating great content. However, it is not all about that. If you never market or promote your show, it is unlikely to reach its potential.
Having a marketing strategy from the onset is advisable.
There are many ways to promote your podcast, and what appeals to you will be different from what appeals to others.
One way to take the burden off yourself is to employ podcast marketing agencies' services.
These podcast marketing agencies offer podcast promotion service. They take the workload of increasing the visibility of your podcast off you.
However, before I give you a list of the 7 best podcast marketing agencies, I will tell you a bit about ways you can market your podcast. Not all podcasters have the budget from the start to employ a podcast marketing agency's services.
While you work hard to get to the point where you can afford a podcast marketing agency's services, here are some of the methods you can use for self-promotion.
GROWTH BEGINS WITH YOUR AUDIENCE
Before you begin putting out podcast episodes, you must first know:
When you increase your reach and grow your listeners, you must make sure that they are not temporary listeners that are not invested in your show.
You want a listener who will subscribe to your show and stay with you for many episodes. If you have not identified your audience, there is no way to get your message to those who genuinely need it. If you mistake growth for one-time clicks, you will be left disappointed when your next episode under-performs.
So, identify where your audience is and promote your show there. If they are on Facebook or offline, you must find ways to get your podcast into forums where they hang out.
Here are ways to promote your podcast. All you need to do is apply the ones that will work for you.
This is one way to get your current listeners to spread the gospel. Your number of listeners can keep growing if your current listeners recommend your show. Still, you have to remember to always tell them.
At the end of the show, you can always insert your call to action for your listeners. After serving them with great content, they can still do you a little favour. It could be something as simple as a review in some cases.
It could also be a personal recommendation to someone else. Suppose each listener recommends your show to one new person after each episode. In that case, you are likely to gain new listeners as you release each new episode.
If you are running a podcast, you should also think about creating a great website. Many podcasters ignore this, and it limits the potential growth their show could get. Put up a website with an "About Us" section, Subscribe button, Contact page, and learn how to use SEO plugins. Also, don't forget to create a good user experience on your website.
You need to see other podcasters covering the same topic as your colleagues, not competitors. The reason is that listeners can subscribe to several shows covering the same subject and listen to all of them. So, identify other podcasters that create content for the same target market as you and reach out to them.
Working together can help respective audiences discover the other podcaster, and this will be good for everyone. You could even do a promo for the other person's show and vice versa—work on putting out content together, which both of you can publish on your platforms.
One of the factors that affect show downloads is the title of the episodes. If you name your episode shabbily, you will miss out on potential listens. Your episode name must contain a hint about what is there and an incentive to hit the play button.
You need to be as descriptive as possible for the episode names. The type of content you want to put out must reflect in the title as it could lure listeners.
This doesn't mean making episode names too long, if they're too long try and be more creative with your titles. What you want to achieve is for your audience to know what the show is about at a glance without spoiling the entire show for them.
Promoting your podcast doesn't only have to be digital. If you have found your audience offline and know how to reach them, it can be beneficial.
Some events could come up around your topic within your area, you can speak at such events. There are local societies and clubs where you can meet people interested in the subject you address.
Conventions and conferences offer an opportunity for you to attract a new audience by running a session, organizing a workshop or panel. You can also record vox pops by telling people about your show and get them to talk about a relevant topic.
Introduce each person you meet to your podcast and get them to know the value they will get from listening. Some people will likely check you out.
In this age where people are looking for the next relevant conversation, you can create one around your podcast on social media. Put up content about your podcast, engage people on topics you speak about, and invite them to listen to your show.
When people notice via your social media that you produce interesting content, they will be keen to listen to an in-depth version of your podcast.
As earlier stated, podcast marketing is a lot of work, and it can be exhausting. Especially when you already expended your energy on coming up with great content. The good news is that you can employ podcast marketing agencies for podcast promotion services.
They have the structure and network in place to get your show to your listeners. They are experienced and highly skilled in this regard, and they can get your show to do the numbers consistently. As a business, you can outsource your podcast marketing to them from recording to promotion.
Here are 7 best podcast marketing services that we recommend
The slogan for this podcast marketing agency is "We Live & Breathe Podcast Marketing". This agency stays true to their word as they even went as far as creating a podcast hosting platform, bCast.fm. Podcast hosting for marketers by marketers. They combine their two loves: marketing and podcasts, combining the skills to start and grow profitable podcasts for B2B clients worldwide.
This podcast marketing agency provides services in thirteen languages and currently runs podcast marketing services for nine B2B brands across the world. They are responsible for millions of podcast downloads, and they work fully remote.
The Seattle Podcast Company is a podcast company that provides all services on podcasting. From podcast production to marketing, they cover everything for you. This agency is entirely committed to helping organizations and brands implement influential podcast and audio content marketing to boost their overall strategy by telling the right story. This company was founded in 2019, and it is located in Seattle, Washington.
Established in 2018 in Milwaukee, Wisconsin, this podcast agency focuses on creating and marketing private podcasts for businesses. They have a complete team of writers, storytellers, and producers who have perfected their craft in the podcasting industry. The agency plans, produces, hosts, distributes, and reports for the client. Imagine you have a business that needs podcast marketing, but you don't have the time to curate podcast content for marketing. In that case, you have nothing to worry about.
This podcast agency will handle everything you need for your podcast, from pre-production to post-production. They are an audio production and editing agency that has worked with several brands spanning significant industries. From non-profit organizations to government institutions and education, they have helped to shape multiple brands. Podfly executes its strategy by working directly with an organization and helping them with audience targeting, brand messaging, and creative workload for their podcasts. It is located in Montreal, Canada, and was founded in 2013.
NoGood is a podcast marketing agency located in New York. It was founded in 2017, and has since worked with corporate brands and fortune 500 companies to create effective podcast ads and form strong partnerships. This agency has a rich network and understands how to implement strong campaigns that help brands reach out to their target audience. The way they execute their plan and strategy is about getting the best ROI for their brands.
True Native Media is a podcast marketing agency that works with brands and advertisers by helping them reach their ideal podcast listeners. They are into representation, and they help their clients execute ad campaigns. They also help their clients get perfect ad partners that will lead to a healthy relationship. True Native Media was founded in 2016, and they are located in Morro Bay, California.
Founded in 2018, and located in Atlanta, Georgia, Frqncy is a full-service podcast agency whose primary goal is to help brands reach new audiences and build strong loyalty. They work with your podcast team and use analytical research-based insights to work in line with your goals.
Podcast marketing agencies can help you achieve a lot, either as a podcaster or a business owner. By employing their services, you will save yourself a lot of time and stress. You will also get an effective marketing strategy that will result in good ROI.