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The Best PR and Strategic Communications Podcasts for the Age of AI Search
From crisis communications to executive branding, these strategic communications podcasts offer practical insights for professionals preparing for an AI-first search environment. Stay ahead of the next wave of communications strategy.
PR and Strategic Communications: The 18 Best Strategic Communications Podcasts For AI Search Era
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In this episode of The Array by Jacquard, Toby and Jasper sit down with Victoria B. Lozano, former Chief Marketing Officer at Crayola, to explore what it really takes to turn marketing from a campaign function into a driver of enterprise-wide growth.
Drawing on extensive leadership experience across Crayola, Cadbury, and The Clorox Company, Victoria explains why marketers should start with business strategy and a clear growth thesis before investing in AI. Rather than treating AI as a standalone strategy, she argues that technology should be used to solve specific business challenges, accelerate growth, and improve the way organizations operate.
Toby, Jasper, and Victoria also examine how AI can shorten the distance between customer signals and strategic action. By synthesizing social listening, customer feedback, and market data, AI can help marketers identify emerging needs and opportunities faster but human judgment remains essential for determining what those signals actually mean and where the business should go next.
This episode offers a practical guide for CMOs and marketing leaders looking to move beyond campaign execution and use AI as an enabler of meaningful commercial growth.
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Building a successful law firm often requires breaking through the expectations set by others—and the limiting beliefs we set for ourselves. When Abigail Seymour founded Camino Law in 2019, she brought a rich, creative background into the legal field after attending law school at age 46. However, growing a firm quickly revealed the hidden traps of early entrepreneurship, from overhiring based on "vibes" to treating top-line revenue as the ultimate metric of success.
In this insightful and transparent conversation for the Beyond the Bottleneck summer series, Abigail reflects on the hard-earned lessons of firm ownership. She explains how chasing revenue without watching bottom-line net margin left her firm financing operations with high-interest debt and realizing that she had become "the hole in the bottom of the boat." Through strategic business coaching with Law Firm Mentor, Abigail turned her firm's financials around to achieve consistent quarterly profitability, implement data-backed hiring practices, and embrace her zone of genius.
Furthermore, Abigail discusses the power of authentic marketing. By choosing a single platform (TikTok) and sharing her true origin story—from walking across Spain to overcoming personal hurdles—she unlocked viral growth that caught the attention of People Magazine and booked an on-site interview with NBC's The Today Show. She and Deb discuss breaking through identity ceilings, using the Enneagram to balance firm culture, and laying the strategic groundwork to scale beyond seven figures.
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In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Chad Latz, Chief Innovation Officer at Burson, to analyze the shifting mechanics of strategic communications. As generative search engines replace traditional lookup tools, brands face a zero-click reality where algorithms mediate public perception. Chad shares how Burson uses advanced cognitive models to calculate unexpected shareholder returns and predict public reactions in seconds, giving leaders an objective framework to protect their license to operate.
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Welcome to the Signal Room Podcasts, where we decode the signals that shape the future of global communication. Each episode, we unpack what's happening at the intersection of AI, language, product, and enterprise strategy, what's noise, what's real, and what it means for the people building global experiences. No hype, no nostalgia, just sharp conversations about where this industry is headed.
Learn more at www.centific.com
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Welcome to the world of AI agents – where digital workers are reshaping everything from monetization strategies to GTM plays.
Learn more at https://podcast.paid.ai
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The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations. Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work. Deep-diving into the strategies and technologies transforming CX across all business sectors, from CRM rollouts to loyalty redesigns to workflow overhauls - and everything in between. Whether you're a CX leader, marketer, or enterprise decision-maker, Tap CXM’s podcast offers practical advice to help you mastering customer experience (CX) in today’s ever-changing, competitive landscape.
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Welcome to Talk Time with MaxContact, the podcast where we talk about the latest contact center and customer experience industry news and insights. Join us as we welcome industry experts, discuss actionable strategies you can apply to your business and help professionals like you on your path to long term career progression and success.
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Practical AI: The Capacity for Good, is a podcast that explores the positive side of artificial intelligence. We speak with thought leaders about the intersection of AI automation, customer support, and customer experience. We dive into real-life stories of how AI has improved people's lives. Join us as we explore the many ways in which AI can be a force for good and hear from those who are using it to make a positive impact on the world.
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The role of IT leaders has never been more critical or more complex. The Bridgecast is where enterprise tech decision-makers come to make sense of it all and to connect the dots between technology, strategy, and business success. Hosted by veteran technologist and Bridgepointe Chief Strategy Officer Scott Kinka, each episode features candid conversations with top CIOs, CTOs, Innovators, Authors and Analysts. Together, they explore how to simplify technology decisions, drive measurable outcomes, and build stronger alignment between IT and the C-suite. True to its name, The Bridgecast is your link between innovation and execution, technology and leadership, IT and enterprise growth. Whether you're navigating hybrid work, cloud modernization, cybersecurity, or digital transformation, this show delivers the real-world stories and insights you need to lead with confidence. Subscribe, rate, and review to stay ahead of what’s next in enterprise IT. Presented by Bridgepointe Technologies, this podcast is for tech leaders, IT professionals, M&A officers, strategists, and company owners who are embracing the change.
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Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
Learn more at gameball.co
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Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some of the most widely accepted ideas in CX, marketing, and growth.
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Would you trust AI with your company’s finances if it were only right 95% of the time? Matt Remuzzi, Owner of CapForge, joins Niraj, CEO and Co-founder of Hiver, to explain why that missing 5% can cause real financial problems. They discuss where AI helps accountants move faster and why human oversight still matters when the numbers count.
Matt’s approach is simple: use AI to move faster, but never let it have the final word. He also shares how responding to clients within 45 minutes instead of the typical 5 days builds trust and drives referrals. But when it comes to financial results, speed doesn’t matter if the numbers aren’t right.
If you enjoyed this episode, don’t forget to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Podcasts.
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Humans of CX is a podcast on a mission to have conversations with the world's leading customer experience experts to help CX professionals humanize their approach, placing empathy at the center of the experience.
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The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.
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Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.
Learn more at crackthecustomercode.com
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We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as a global influencer on Customers, and Prof. Ryan Hamilton, Emory University discusses how you can improve your Customer Experience and gain growth.
Learn more at intuitivecustomer.libsyn.com
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Customer relationships are part of any business. Making them great is the next step. At Zendesk, we are here to help you create the best customer experiences and get the best results for your business.
On the Conversations with Zendesk podcast, we explore trends in customer experience and share what Zendesk is developing for you.
We will be talking about messaging channels, the power of self-service, integrations, conversational CRM, AI and no-code.
Like and subscribe to receive new episodes every other week. Visit www.zendesk.com/blog for updates, bonus content, and more.
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Welcome to "Video Voyagers: Edge of AI", powered by Videate!
We’re exploring where no one has before– the transformative impact of AI and Video Automation on Customer Success.
In each episode, we talk with industry experts and visionary practitioners to explore real-life stories of innovative AI video applications in the world of SaaS.
Barriers? Shattered. Misconceptions? Debunked.
Join us as we discover the incredible potential of AI and Video Automation for Customer Success.
Subscribe now!
Learn more a https://www.videate.io/
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That's it, team...
The 18 Best Strategic Communications Podcasts For AI Search Era
1. Prioritize authority over volume
AI search systems tend to surface sources with demonstrated expertise and credibility. Follow podcasts hosted by experienced communicators, journalists, or industry leaders rather than shows focused only on publishing frequency.
2. Learn how AI search changes discovery
Modern search increasingly answers questions directly. Podcasts that discuss entity-based search, brand authority, and answer-focused content can help communicators rethink their visibility strategy.
3. Focus on reputation management
In an AI search environment, a brand’s reputation signals can influence how it is represented in generated answers. Podcasts covering crisis communications and trust management are especially valuable.
4. Study executive communication techniques
Executives are becoming searchable entities. Podcasts that teach media interviews, leadership messaging, and thought leadership can improve both personal and organizational visibility.
5. Look for cross-channel communication insights
The best strategic communications podcasts connect PR, social media, podcasts, newsletters, video, and AI discovery rather than treating each channel separately.
6. Pay attention to measurement frameworks
Traditional impressions are no longer enough. Seek podcasts that discuss share of voice, brand mentions, authority signals, engagement quality, and AI citation visibility.
7. Build a consistent thought leadership habit
Listening weekly to one high-quality communications podcast can help you identify emerging narratives before they become mainstream industry conversations.
8. Evaluate podcast guest quality
Shows featuring CMOs, chief communications officers, journalists, policy experts, and AI researchers often provide deeper strategic insight than general marketing podcasts.
9. Apply insights to owned media
Use podcast takeaways to improve your company blog, executive LinkedIn posts, newsletter topics, webinar messaging, and podcast guest appearances.
10. Create an AI-era communications learning stack
Combine strategic communications podcasts with AI product updates, media trend newsletters, and analytics reviews to maintain a balanced understanding of the evolving landscape.
The AI search era is transforming strategic communications from a channel-management discipline into an authority-management discipline. Brands are no longer competing only for clicks; they are competing to become the source that AI systems trust enough to cite, summarize, and recommend.
The best strategic communications podcasts help professionals develop that trust by teaching clearer messaging, stronger reputation management, executive visibility, media fluency, and audience-centered communication. Whether you work in PR, corporate communications, marketing, public affairs, or executive leadership, regularly listening to high-quality communications podcasts can sharpen your strategic thinking and help you adapt faster than competitors.
As you build your podcast shortlist, prioritize shows that offer practical frameworks, real case studies, and expert guests discussing AI search, brand authority, and modern reputation strategy. The communicators who learn continuously today will be the brands that remain discoverable tomorrow.
Subscribe to the ones that interest you, and send us an email at grow@fame.so if you know of any great strategic communications podcasts that we've missed!
