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The 12 Best Transformational Marketing Podcasts For Manufacturing

Unlock the Future of Manufacturing Marketing with These Top Podcasts

Oliver Bugarin
June 2, 2025

Stay ahead of the curve in manufacturing marketing with these podcasts. Gain expert knowledge on trends, technology, and tactics to transform your marketing strategy and drive growth.

Unlock the Future of Manufacturing Marketing: The 12 Best Transformational Marketing Podcasts For Manufacturing

1. The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.What You’ll Learn:

  • How to successfully implement CRM systems in traditional manufacturing companies
  • Why manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategies
  • The Trade Show Success Framework for maximizing ROI
  • How to achieve sales and marketing alignment in traditionally siloed manufacturing organizations
  • Why company culture and value alignment are crucial for sustainable business growth in modern manufacturing
  • The Technology Adoption Framework for helping traditional businesses embrace digital transformation

With over 20 years of entrepreneurial experience, Jennelle began her journey by founding her first business at age 18 while studying business and marketing at Merrimack College. Under her leadership, Market Veep has achieved recognition as a diamond HubSpot partner and landed on the Inc. 5000 regionals list after achieving 79% revenue growth over two years. Jennelle is particularly known for helping manufacturing and industrial companies modernize their sales and marketing strategies, bringing contemporary digital solutions to traditionally relationship-focused industries.GUEST: Jennelle McGrath, Founder and CEO of Market VeepNow that you know how traditional manufacturers can modernize their sales approach while maintaining valuable relationships, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Check out their latest episode here:

Subscribe here:

  • Fame
  • ‍Apple Podcasts
  • Spotify

2. The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Check out their latest episode here:

Subscribe here:

  • Fame
  • ‍Apple Podcasts
  • Spotify

3. Sales & Marketing Synergy: Secrets to Revenue Growth with Brady Holcomb

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Brady Holcomb, Fractional CRO at Matium. In this episode, Guy and Brady explore the critical need for aligning sales and marketing teams through shared revenue goals, insights on effective lead qualification, and the transformative role of AI in sales. Brady Holcomb is the Fractional CRO at Matium, the supply chain network and commodity trading platform creating the most efficient commodity market infrastructure ever built. He has over twenty years experience as an Executive Growth-Focused Leader, and served as CRO for Stenson Tamaddon and Winmo.

Check out their latest episodes here:

Subscribe here:

  • Fame
  • Apple Podcasts
  • Spotify

4. The Roofing CEO Playbook: Build It To Sell It with Lance Bachmann

Ready to scale your roofing business and sell it for top dollar? This is The Roofing CEO Playbook: Build It to Sell It—the no-BS podcast for serious entrepreneurs in the roofing and home services industries. Hosted by Lance Bachmann, a fearless leader with a proven track record of building and selling multimillion-dollar companies, this podcast delivers the hard-hitting strategies you need to grow fast and prepare for a profitable exit. In each episode, Lance cuts through the noise to give you bold, actionable advice that actually works. No fluff. No filler. Just real-world insights from someone who's done it. From doubling your profitability to what buyers are really looking for in a roofing company, Lance tells it like it is—and gives you the playbook to follow. If you're a roofing business owner looking to scale aggressively, dominate your market, and sell at a premium, this podcast is for you. Featuring interviews with industry leaders, private equity experts, and entrepreneurs who’ve made their exit, every episode is packed with clear steps you can take today to transform your business.

Check out their latest episode here:

Subscribe:

  • Fame
  • Apple Podcasts
  • Spotify

5. The Sales Compensation Show

Welcome to The Sales Compensation Show with Nabeil Alazzam.

We dig deep into the world of sales, incentives, and enterprise performance management in some of the most in-depth, data-driven conversations in the industry.

We enable our listeners, who specialize in revenue management and organizational effectiveness, to make smarter decisions based on real-world data and behavioral psychology.

We seek out the latest research and most actionable insights from the world of sales performance management to give you all the info you need to drive your business forward in any economic environment.

Learn more at https://podcasts.bcast.fm/the-sales-compensation-show

Check out their latest episode here:

Subscribe here:

  • Fame‍
  • Apple Podcasts
  • ‍Spotify

6. Winning the Challenger Sale

Win the sales moments that matter, every day. Take a deep dive into the day-to-day skills and behaviors proven to win in complex selling and buying environments. Hosted by the team that brought you the best-selling books, "The Challenger Sale" and "The Challenger Customer."Learn more about our "Winning the Challenger Sale" webinar series here: challengerinc.com/events/winning-the-challenger-sale/

Check out their latest episode here:

Subscribe here:

  • Apple Podcasts‍‍

8. Retain: The Customer Retention Podcast

Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers.

Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.

Check out their latest episodes here:

Subscribe here:

  • Fame
  • Apple Podcasts
  • Spotify‍

9. Bowery Capital Startup Sales Podcast

Bowery Capital is an early-stage venture capital fund that focuses solely on helping portfolio companies with sales-related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends to help a younger generation of startups better understand the issues and pain points they will face when thinking about early revenue generation.

‍Check out their latest episode here:

Subscribe here:

  • Apple Podcasts‍

10. Sales Babble Podcast

Sales Babble is a sales podcast focused on sales training and sales consulting for small and medium businesses, solopreneurs, and entrepreneurs. They interview sales experts across the globe and provide sales coaching for sales and non-sales professionals interested in the idea of selling with confidence. This podcast explains sales in plain language that is easy to understand, and entertaining.

‍Check out their latest episode here:

Subscribe here:

  • Apple Podcasts

11. Sell or Die with Jeffrey Gitomer and Jennifer Gluckow

Best-selling author Jeffrey Gitomer and sales expert Jennifer Gluckow discuss the art and science of selling with the top leaders in sales, business, marketing, and personal development.

Check out their latest episode here:

Subscribe here:

  • Apple Podcasts‍

12. Sales Pipeline Radio

Sales Pipeline Radio features the brightest minds in B2B sales & marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology, and more – all focused on helping you find, manage and win more business. Thank you for joining host Matt Heinz, President of Heinz Marketing, in this fast-paced, power-packed program.

‍Check out their latest episode here:

Subscribe here:

  • Apple Podcasts

That's it, team...

The 12 Best Transformational Marketing Podcasts For Manufacturing

Information Tips:

  1. Leverage Data-Driven Marketing – Use podcasts to understand how data analytics can streamline your marketing strategies and improve decision-making in manufacturing.
  2. Incorporate Cutting-Edge Technology – Learn how automation, AI, and digital marketing tools can revolutionize your manufacturing marketing efforts.
  3. Understand Your Audience – Many podcasts focus on the importance of market segmentation and targeting the right audience for your products. Learn how to better connect with your customers.
  4. Embrace Content Marketing – Discover how content marketing can enhance your brand’s presence. Podcasts often share real-world case studies and strategies that you can implement today.
  5. Adopt a Customer-Centric Approach – Many of the top podcasts teach how a shift towards customer-focused marketing can create long-lasting relationships and boost brand loyalty.

Conclusion:

The manufacturing industry is evolving rapidly, and staying ahead requires adopting cutting-edge marketing strategies. By tuning into these top transformational marketing podcasts, manufacturers can gain a wealth of knowledge to implement data-driven decisions, embrace new technologies, and connect with their target audiences in a more meaningful way. Whether you’re looking to improve customer engagement or enhance brand presence, these podcasts provide the insights needed to elevate your marketing strategy and stay competitive in a challenging industry landscape.

Subscribe to the ones that interest you, and send us an email at grow@fame.so if you know of any outstanding transformational marketing podcasts that we've missed!

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