How to build a profitable podcast.
Let's welcome our guest writer Anahit Babkenyan!
The article presents four critical tips on how to grow your podcast's audience in 2022 with the help of organic traffic and engagements.
If you are struggling with creating a guide to growing your podcast audience, this article is for you.
You might have several questions about how you can ensure that your podcast is better than other available resources in the market? And how can you grow the number of your audience quickly?
It is worth mentioning that only organic traffic and engagements will lead your podcast to success.
Therefore, we have four key tips for you to boost your podcast in 2022.
Here are the four key indicators that will ensure your website's growth if you follow them instantly and carefully.
Before going deep into how to define your podcast niche, let's briefly discuss the meaning of podcast niche.
Podcast niche is unique quality content designed based on the profound research of potential or existing audiences.
Developing a podcast niche lowers the risk of being too general for your target audience.
But how can you define your podcast niche? Here are the key indicators for determining the podcast niche
The first indicator will be based on your interests. Take a pen and paper to write down your values, goals, and interests; as soon as you find intersections, you are on the right track to finding your niche.
For instance, if you are interested in making podcast videos, you need to rely on how it correlates with your goals and values.
If you are new to podcasting or you are thinking about planning your rebranding, the essential indicators would be your strengths and weaknesses.
You can always rely on your strengths and think about improving your weaknesses, and the competition is also high in podcasting.
It is always worth considering the best webinar platforms to develop all your skills before producing your products.
Several podcasts are available about the same topic, but each of them should take a different angle, and this is how they could be unique in the market.
As an outstanding idea, you can think about having explainer videos about your podcasts and promoting them on social media to grow your niche audience.
Another way to be original and unique might be your business planning and implementing techniques.
For instance, using pay stubs will make you more innovative, and at the same time, you can save time and money to complete your other tasks.
Before defining or redefining your niche, analyze what your competitors are doing. Of course, you will not copy-paste, but you will have an opportunity to learn about the initial interests of your niche.
And remember, if you do not grow, your competitors will!
If it is your first step to start podcasting, you might be super enthusiastic about the topic, but always remember to check the relevance.
It can help you develop your niche and boost your podcast. For instance, you might think about having a podcast subtopic about depression; after profound research, you might discover that your niche is more about stress management tips than a general description of depression.
It is not surprising that quality content is essential for your podcast's growth. Instead of highlighting the importance in paragraphs, we have separated five key points to develop the quality of your podcast's content.
Besides listening to your podcast on your website or app, your target audience still needs to connect with you.
Everyone is busy, and just one reminder on your social networks can save your listeners from losing you, and they will get a chance to listen to your new podcast.
Your audio quality matters from the beginning of your podcasting experience; however, your audience grows with you and expects better quality as you grow.
Therefore developing the quality of your audio is necessary. Consequently, you might need to hire a developer for your business to provide the technical part of your work.
Also, some podcasts use agency tools to develop content quality and grow the podcast audience.
The audio quality will develop the followers of the podcast and its popularity. Session replay tools are considered handy for improving the quality and regulation of the podcasts.
As a guide to boost your podcast ,you need to be coherent, authentic, and, most importantly, very engaging. One of the best solutions is the guest speaker who will be a professional in your podcast niche.
You provide content about different concepts, studies, and news; however, discussing a new topic with a professional can make millions of clicks.
Your audience can also start a conversation with you and help you to choose your future guests.
Some famous podcasts have guest speakers weekly, and therefore they have to use management tools to organize the podcasts and invite their special guests.
Keynote: Before inviting guest speakers, you should consider learning how to get interviewed on a podcast and how to manage the discussion naturally.
As we have discussed, connection with the audience is essential. Another means for the connection is your comment section, where you can ask for feedback, evaluation, and general opinions.
You should create space for discussion and ask direct questions to your listeners so they will be motivated to write comments.
Providing quality content is also about its flexibility. Therefore, you should think about creating the brief for each podcast; the brief can both be a visual representation or a written piece.
Think about including some stock photos relevant to your niche. If you are discussing robotics or the IT industry, then it would be appealing to use technology stock images so that the listeners will get some hints.
Write five to six sentences about the podcast and include the most exciting parts, so people will be eager to click on your podcast.
Some podcasts use video transcription software for their briefs to save time and resources.
The most important here is the idea of presenting the summary of your podcast without any spoilers; keep the best part secret.
Follow these three steps accordingly to determine your podcast audience's interests and needs.
You need to track the demographic of your listeners to grow the productivity of your podcasts.
Understanding your listeners' geographics, sex, and interests is essential to fulfilling their desires to stay longer in your podcast.
Demographics also help for productive digital and email marketing.
You can divide your audience's interests into several categories and suggest podcasts that they are more likely to listen to and follow.
Popular podcasts use this email marketing strategy with the help of email desk software.
It is essential to track the listening behavior of your audience.
For instance, if most of your listeners are active in the evening, you might organize live podcast interviews in the evenings.
Or manage early morning podcasts for those who are only involved in the morning.
Here is another essential point on how to boost your podcast.
Podcast listening behaviors are necessary to track the right time and topic to deliver your podcast and discuss engaging, hot issues, such as money-making apps and possibilities of remote money-making, as people are always interested in new options for earning money.
Keynote: Make sure to modify all the topics with your defined niche to engage the target audience thoroughly.
Conduct Surveys for your target audience
Surveys save time and energy, so start creating them as soon as possible.
Email surveys could work well if you already have statistics about your email marketing, but you can use your social media platforms if you do not have the statistics yet.
Just make sure to share the surveys on different platforms, so your audience will have an equal opportunity to take the survey.
For developing a guide to growing your podcast audience, you need to analyze key performance indicators and clearly understand how these indicators grow.
These indicators should be a part of the business plan to guarantee the constant growth of the audience.
Here are the leading key performance indicators
Backlinks could take your digital marketing strategy to the next level. Therefore you need to develop search engine optimization and invest in it. Search engine optimization will lead to organic traffic and bring enough backlinks to grow your audience and their active podcast use.
As discussed in the article, your content needs to be coherent, authentic, and unique. Thus, people will click to subscribe to your channel. It is essential to highlight that not all the subscribers will be active podcast listeners.
You still need to remind them about you. Develop your email marketing strategies and engage more audience.
Ask your digital marketing team to provide you statistics about the active Users and how many percent of those subscribed to your podcast are pretty active. If you already have a big group of employees, consider using employee scheduling software to keep track of the working process and the progress.
While subscriptions do not guarantee the constant growth of the audience, the downloads will.
When people download your podcasts, they have a genuine interest, and you need to track these target groups to provide better content.
It means some people consider your content a part of online executive education.
And you need to build your future success on it.
Social media brings new people, and shares on social media will grow your audience.
However, you might consider tracking social media shares to determine the interests of your target group.
Nowadays, people write honest reviews and comments on their social networks, which are worth analyzing.
Some companies use paid media dashboards to access premium and easily track necessary information.
It is time to discuss how paid promotions work. Yes, they can lead to good results, but at the same time, they could be risky.
When you stop paying, the statistics suffer. Therefore you need to make the best out of it and share your podcast only with your target group. In other words, try to find the key to loyal customers, their interests, and needs, as social media advertising could be a great tool to grow your podcast audience.
The same goes for increasing your primary team of podcast creators; you need to promote the relevance of your podcast and, at the same time, consider a recruiter for your executive assistant.
You are all set to grow your podcast's audience in 2022. Remember to focus on quality research and creativity to ensure continuous clicks on your podcasts.
Research your competitors smartly for analyzing the interests of your niche.
Good luck with your future endeavors!