How to build a profitable podcast.
Let us welcome our guest writer James Baxter!
Even though the content is a king within the webspace, it has a very strong competitor at the moment. This rival is called podcast and it gets more powerful each day.
Around 1/3 of the entire population listens to at least one podcast every month! Obviously, this type of content is in demand now, so podcast creation provides an opportunity for your business to skyrocket.
But how to help listeners find out about your podcast?
One of the most effective ways to raise awareness, promote content, and motivate people to visit and listen is creating backlinks. This is one of the most important factors Google looks at when ranking pages.
Why build backlinks then?
Find out in this article!
No doubt that everyone has heard this word before, however, the notion of the podcast should be explored in-depth to better understand its benefits. A typical podcast is usually an audio recording called an episode where an expert or a group of experts have talks on a certain topic. It can be sometimes represented in the form of video as well.
Any podcast can be also compared to a radio show where several participants talk about politics, culture, sport, or any other subject. From the point of the information value, a podcast can be compared to a video of a blogger who is an expert in a certain field.
There are various types of podcasts ranging from entertaining to professional ones. As a rule, a group of several people has discussions on a certain topic in a podcast, which makes the conversation more exciting and engaging. There are also plenty of podcasts with the only host in there.
People prefer listening to podcasts as they provide a lot of benefits and opportunities on the go. For instance, one can listen to a podcast while driving to work, traveling on the train, cleaning the kitchen, or doing some sports. Podcasts provide a chance to learn something new while doing everyday activities.
Given that the popularity of podcasts is growing each day, podcasts often appear as a part of the link building marketing strategy in many companies. Podcasts contain valuable content, which makes it easier to get backlinks from credible websites. This is particularly useful for those individuals who create podcasts with the purpose of monetization.
For companies who want to advance their strategies, podcasts provide a great opportunity for getting to the next level. Podcasts appear an effective way to expand a set of link building approaches mentioned at businesspartnermagazine.com and improve website rankings. This will also generate more organic traffic to the podcast itself, which is particularly helpful for those who aim for monetization. Overall, there are many other reasons to build backlinks to your podcast.
The online world is not very much different from the real one, so building links means building a reputation. The incoming links leading to your podcast signify that your resource is very useful and contains credible information. It means that they confirm the validity and utility of the data provided in your podcast, and thus can be recommended to others.
When such backlinks come from credible and authoritative websites, this ensures even a better reputation for you. To guarantee that backlinks come from trustworthy websites, buy good backlinks for SEO strategy advancement. There is a range of resources that would implement the link to your podcast with pleasure.
Once other online resources recommend your website, the latter starts gaining authority. This matters much for search engines as they would likely provide the link to your podcast on the result page when users make the appropriate search request.
In case you have a podcast integrated into your website, the backlinks leading to your podcast will also positively influence the overall domain authority. Thus, a podcast of high quality that gets many incoming backlinks grants better SEO result for the entire website. If your podcast is hosted on a dedicated platform, then its ranking also depends on the domain authority of the latter.
As a result of the backlink-building strategy, more people and companies get to know about you. If you create podcasts on a dedicated platform, your name is considered to be your brand. In case you make podcasts and publish them on your website, then it is associated with your company’s brand name.
Whether you are an individual entrepreneur who makes podcasts for a living or a company that uses podcasts as a part of a marketing strategy, link building allows getting to the next level. When you reach larger audiences, brand awareness is enhanced tremendously.
The notion of brand awareness is not something that benefits you only in the online environment. This is a great chance to let people know about your brand in the offline world too. For instance, if your company creates podcasts and reaches large audiences online, those people would likely recognize your advertisement on television, newspapers, billboards, and other media sources. Consequently, this contributes to stronger relations with consumers and enhances customer loyalty.
As a result of enhanced brand awareness, more people are supposed to get landed on your podcast page. Also, owing to effective backlink management, Google and other search engines will bring your podcast to the top of the search results page.
When your podcast is decently represented in the online environment, more and more visitors will be coming to it from search engines or social media platforms. This naturally generates more traffic to your podcast and allows gathering detailed statistics about users.
Once you know more about your target audience, you can select the most interesting topics for future podcasts. Also, statistical data such as Google Analytics provide a comprehensive overview of users’ behavior. Thus, you will be able to adjust your web pages with podcasts accordingly for a better user experience.
One of the most tangible benefits brought by the effective backlink management strategy is associated with its long-term effect. Even though link building is something that requires plenty of time and effort, it ensures long-term success as a result.
Once your podcast is brought up to the top of the search engine results page, it starts to bring stable organic traffic. Unlike advertisement of promotion campaigns, high ranking is mostly long-term. Thus, some investment at the start ensures stability over time.
The last but not least important reason to build backlinks to your podcast refers to the possibility of relationship building. When you ask other businesses or entrepreneurs to share the link to your podcast, you interact with them.
Such cooperation may result in fruitful collaboration in the future. For instance, you can invite experts who make other podcasts, or employees of partner companies to create new exciting podcasts.
After having outlined a number of benefits the podcasts provide and the reasons to implement link building in SEO strategy for promoting them, the steps to create podcasts would be outlined. They would be particularly helpful for those who would like to start podcasting.
Depending on your strategy and objectives, the place for your podcast should be selected accordingly. This could be a dedicated space on the already existing platform, for example. Otherwise, it could be a personal website or a business website where your podcasts will be hosted.
It is highly recommended to include podcasts on your website as you would have better control over it. Also, backlinks leading to your podcast will positively influence your website domain. This is particularly helpful for companies who aim to attract more visitors and boost traffic.
The quality of sound is critical to every podcast, so it is necessary to use equipment that can ensure that excellence. Otherwise, listeners would not be able to hear everything properly. Even the most interesting podcast could be depreciated just because of the wrong choice of equipment.
The typical kit for recording a podcast consists of a microphone, headphones, amplifier, and some accessories. You will definitely need a computer with audio recording software. In case you plan to post your podcast on YouTube onwards, consider purchasing a camera if you do not have any yet.
The characteristic feature of any podcast is that its hosts are talking about the things they have expertise in. At the same time, it is necessary to consider what subjects would be interesting for your audience. You may create a poll or a feedback form for users who can submit their topic suggestions for future podcasts.
Once you start podcasting, it is recommended to keep the same style and format to ensure consistency. Define the duration of each episode, its structure, the number of participants, and other elements that define your style.
Even though podcasts come in the audio format, it is necessary to write a bit of text on the web page hosting it. Prepare keywords related to the topic and insert them in the titles, heading, and text of the podcast description.
It has become a common practice to create transcripts in pdf for video resources and also for audio podcasts recently. This helps people who are not fluent in the podcast language but are very interested in the topic. Also, transcripts will provide a better understanding when several hosts talk at the same time. The creation of a transcript may take some extra time, however, it may potentially attract many more people.
One backlinks from a credible source close to your topic can go a long way. It’s better to have one premium than a hundred suspicious ones from poorly rated websites.
Because that one source has an active audience that is interested in the topic. Those people trust the resource and all its recommendations. If your link is up there, the visitors will likely click on it to check what makes you so good. As they are interested, at least a portion of the users listen to the podcast.
Sounds like a great strategy, isn’t it?