How to build a profitable podcast.
Let us welcome our guest writer Ruby Jane!
So many people use the internet daily, making it the world's largest media supplier. Videos, music, photos, and even podcasts are examples of this type of media. Podcasts are one of the most popular types of media for the latter, with a massive audience tuning in to hear debates on themes as diverse as sports, cinema, gaming, technology, and even SEO.
With the growing number of audiences each year, it's more important than ever to get your message heard by the right people, and one of the greatest methods to do so is to employ SEO. Podcast SEO, like other tactics, necessitates the use of methods that are unique to this platform. Here are a few helpful hints and tactics for using SEO to grow your podcast listener, also visit this website to know more about SEO https://www.igniteseo.co.uk/services/seo-consulting
Grasp the attention and interest of the audience
People listen to podcasts for a variety of reasons, one of which is to learn about a topic that interests them. Finding a means to standout among the number of topics and podcasts available to the audience is a major priority. Making some intriguing and eye-catching names for your podcasts is one efficient technique to accomplish this.
It's best to get right to the point and demonstrate the topic of your podcast. A smart connection to your topics or a memorable name can make for a fantastic title. You'll need the correct keywords to assist you to get into search engine results pages, in addition to a strong title. Once you have a steady stream of viewers, you may add subtitles and captions, which will make it easier for others to find you.
Each episode should have its post.
You could have a great podcast with great material, but if you don't have a nice website to publish it on, it's all for nothing. It's just as crucial to have a separate page for each one of your podcast episodes as it would be for putting articles on your blog. You might also use the content from your podcast's transcription. In the market, there are numerous services to choose from.
This would make it easier for you to share each episode and for more people to find and consume your work. Increasing website traffic will result in more listeners, which will help your podcast establish itself as a reliable and authoritative source.
Present It Properly
Presentation is also important, since adding relevant visuals and graphics to your podcasts will almost certainly increase the number of people who listen to them. This will offer your users the idea that you are a trustworthy website that invests time and effort into producing high-quality episodes. For instance, a user-friendly site architecture allows you to explore the site effortlessly, and pictures that are related to your subjects. Use headlines and meta descriptions. Most of the time, this is what the users will notice first on your website. Using AMP to promote your site for mobile is one of the most recent SEO developments. Because many people access material via their mobile devices, this will surely help you gain extra listeners, as many people download and listen to podcasts while on the go.
Use Social Media to Promote Your Content
Because content sharing significantly improves online activity, social media has become an essential component of SEO metrics and analytics. Because the techniques for distributing your information differ from social media platform to social media platform, it's best to conduct some research first. Sharing on Twitter, for instance, is different because each post is limited to a certain number of characters, so include photographs and a brie description would be beneficial.
However, Facebook lets you distribute your content in a variety of ways. For example, you can post your episodes on your accounts, on your Facebook groups, or your podcast page. This will attract more potential audiences because Facebook groups and pages have users with certain interests. Make use of the potential of social media to expand your audience.
YouTube is amongst the most popular video-sharing websites on the internet, with millions of views per day. By transforming your podcasts into videos, you may tap into the platform's large audience. You may change your audio files to movies with software, and you can even capture videos of your podcasts.
More people would hear your podcasts and visit your website via YouTube, giving you a steadily growing audience. YouTube SEO is unique, as it is a separate site from the rest of the internet.
You may expand your podcast audience using SoundCloud
Probably not the first site to consider for podcasts however after recognizing that the format was increasing on the site, SoundCloud invested in introducing new capabilities for podcasters.
Soundcloud is an excellent opportunity to put oneself in the shoes of your target audience. Although it isn't our first option for a primary podcast host, there's no reason why you shouldn't try it out.
Increase the number of people who listen to your podcast by leveraging your website.
When it comes to attracting new audiences, improving the overall user experience on your podcast website is crucial. It's the difference that you locate your program and jump to the next site, and stay and subscribe to them. You want to reduce as many obstacles as possible for everybody who listens to your podcast. This is essential when it is not necessary to spend loads of money on sponsored media, as well as when you run advertising campaigns, and you do not waste the valuable visits to your site.
Like a trading landing page, your home page is a trading funnel. We need site visitors to turn into podcast listeners rather than completing a purchase. So you have to examine your page layout with the same care as a product/ service marketing website.
Select an appropriate platform.
Uptime and loading times are key ranking variables in technical SEO. If your website also takes a long time to load, you'll have a harder time ranking higher in search results. Your podcast is in the same boat. How soon your platform loads could affect the podcast rating. The less it works, the lower the probability of subscription.
Several podcasters may choose to publish their episodes on their sites and then construct separate episode pages to improve their chances of being found by their ideal listeners through traditional on-page SEO. If you choose this path, ensure that the platform is up to date.
Learn about the various podcast hosting systems that place a premium on-site performance for podcast hosting. Not every web server is well-optimized for podcasts, your website may run slowly or have problems loading audio files. Luckily, the podcasting industry is growing, more web providers are emphasizing the need of delivering reliable support for podcasts.
Send your podcast to well-known podcast directories.
Is there another way to increase the number of people who listen to your podcast? Having your podcast published in the most popular internet podcast directories. Having your podcast included in these directories is usually simple, specifically when you already have one operating.
You can publish your podcast one at a time to directories including Apple Podcasts or Spotify, and you can use services such as bCast.fm to send it to numerous directories in one go.
These major directories are most probably where people look for new podcasts, thus this strategy has the potential to increase your subscriber base. With plenty of alternatives to pick from, start with the best-performing apps and services and work your way down the list.
Also, keep an eye out for any new participants in the podcast app business, as you'll want to be on the cutting edge of their development. Alternatively, if your target audience is on specialty podcast directories, it can be a great way to reach them without having to compete with them.
Make this a component of your customer service strategy.
Why not add short, high-value episodes that guide consumers through your service or product or address the most frequently asked concerns in your customer service base of knowledge?
For instance, customers may have regularly inquired about your item or service. Include your episodes on appropriate sites in your FAQ sections and knowledge bases to effectively address the questions of your clients.
This is also a good method to make your email ticketing system more genuine and personalized. Why not send these informative podcast episodes in answer to their inquiries or worries, since many email ticket support systems allow your employees to upload files to deliver to customers? Naturally, ensure that the information you offer to your consumers via help platforms is indeed relevant to their issues.
Podcasts are a wonderful way to listen to a variety of topics, that's why more people are listening to them regularly. With several podcasts found online, maintaining a steady stream of listeners might help you stay on track. More people will listen to your podcast if you employ these podcast SEO ideas and techniques.