How to build a profitable podcast.
Nowadays, podcasts are the new trend in audio broadcasting that is done over the Internet. People use podcasts to take interviews and also inform about their services. However, once you have scripted your podcast and it is ready to run, the next thing is to find an expert on your podcast who can give their professional views on certain topics. You will find the most difficult phases of podcasting is finding fascinating and engaging guests. There are various reasons why you are not popular enough; there are fewer chances that someone will invest their time in you.
For beginners, it's rather challenging to know where to begin and find guests with a fresh viewpoint. However, booking some famous and well-known guests is one of the finest methods to enhance and expand your podcast, while it isn't easy. Here, we will inform you about what a podcast is and the best ways to, contact, and invite experts on your podcast. Let's start with the article.
A podcast is a type of online audio broadcasting. It can be listened to on the go, on the way to work, or even at work. It's a type of content that doesn't demand your entire target audience's attention, like a video or a blog article. There are three types of podcasts that are broadcasted on the Internet. These are interview podcasts, multi-host podcasts, and solo podcasts. The purpose of each podcast differs, but they all distribute knowledge in their way.
Podcasting has evolved into a fantastic means of disseminating and gaining knowledge. Individuals and corporations are creating podcasts to promote their enterprises, investigate interesting topics, and interview experts and thought leaders on a variety of themes. Anyone with the desire and a microphone can get started, grow an audience, and provide the world with value, education, inspiration, and amusement.
Starting a podcast is a high-investment and robust approach to expand your network and establish a niche network. It's also a great way to enjoy while working if you enjoy conversing with intriguing people. It's one of the methods you use to persuade folks to begin developing their brand. People are focussing on making podcasts and trying to gain consumer's attention in this way.
As we all know that it is not easy to find an expert who will agree to come on your audio broadcast program. To make it easier for you, we are mentioning some effective ways that you can use to invite guests and field experts to your podcast. Have a look at these amazing ways here:
1. Do some field research
The first step in inviting someone to an interview is to do some research. If you send an email to someone who isn't a good fit for your podcast, they're likely to dismiss it. Your main issue is the audience of your potential podcast guest. Your and their audiences should be similar for the content you create jointly to be relevant.
If a potential guest doesn't believe that appearing on your podcast will help them expand their brand, they won't bother. You must know something about someone before inviting them to an interview. By pointing out something unique, you can earn a lot of respect.
2. Send a formal invitation
After you've identified the experts you will invite on your podcast; you can draft a formal invitation mail and have a general concept of why you'd like to have them on. Your email should demonstrate that you know who they are, that you value their time, and that you have a compelling reason for them to want to be on your show.
If you're pitching a senior or experienced person, you're unlikely to persuade or force them to join your podcast. However, if you're pitching a lower-profile guest, you can convince them to join your podcast by giving them a valid reason to accept your offer.
3. Search online on different websites
The Internet is the most powerful source of communication nowadays that is used worldwide for various purposes. Another way to invite experts to your podcast session is to search through different websites related to your topic. For instance, if you belong to the medical field, you can find freelance medical writers by using a freelance platform like Kolabtree. Many doctors, medical writers, and biotech consultants are available on Kolabtree. Similarly, you can find scientists talking about their job or some particular topic on your podcast.
4. Write an inspiring pitch
Every day, some influential people receive dozens of requests to appear on podcasts. If you are willing to attract their attention, your pitch must be distinctive and intriguing. This is especially true for well-known people who can bring a lot to your podcast. Avoid sending the same generic pitch to every potential guest, no matter what you do.
They'll notice, and they'll think you're not worth your time. Try to make your request as short as possible so that you don't give a boring impression on them. So, it is important to include all information in your pitch by keeping it shorter.
5. Ask experts with recent publications
When an author or band launches a new book or CD, their publishers will attempt to secure interviews for them so that their current output receives as much attention as possible. Typically, these are with newspapers, television shows, or radio stations, but more and more people are turning to podcasts to advertise in the market.
You can contact folks who have recently published a book or record and invite them to appear on your show. They've probably already set aside time to promote their new book or album and are interested in the publicity.
6. Try social media handles
To locate possible podcast guests, use social media as a great networking tool. Because each social media platform is unique, you need to find out one pro in your sector and choose to communicate with their audiences. You attract their attention and build the possibility of a business partnership by sharing a post with them.
You may also reshare their content and generate an opportunity for an interview by doing so. Even if they don't contact you initially, sharing and tagging their work increases the likelihood of agreeing to an interview.
7. Contact experts through directories
So how to find podcast guests? You may find and communicate with them by using a podcast guest directory. These directories contain business owners and thought leaders who have the information and experience to engage your target audience. Best of all, the people on the list are interested in being interviewed, which improves the likelihood of them agreeing to an interview request. By putting all potential guests' contact information in one place, guest directories make it easier to contact them. You can utilize forms that are sent directly to the person on occasion.
8. Meet potential guests in person
Meeting individuals in person is ideal since you can connect with them and better understand how you can bring actual value before making your pitch. It will be simple to identify methods to collaborate once you have made connections with a large number of influencers in your field.
Whenever you meet someone senior in person and invite them to share their knowledge with people, there are more chances that they will agree to your offer. They will also feel more respected that you have tried your best to convince them to guest on your podcast.
9. Take suggestions from your audience
Once you've built a podcast audience, you'll have a great opportunity to solicit suggestions from them. Begin by asking your audience if they have any suggestions for folks you should interview at the end of each show. To collect guest recommendations, you can use your website or social networking handles. The actual benefit of this method is that your listeners already know who they want to hear about, ensuring that the episode will be a hit. Also, sometimes your audience can be one of the experts who want to come to your show, which will make your reach easy.
10. Ask referrals from your guest
All the experts you are inviting for interviews on your podcast have a great reputation in their field. It is your time to ask them to give some numbers or contacts of some other professionals in the field politely. Requesting references from guests is a great way to broaden your network.
After you've expressed gratitude for your guest's time, ask for referrals. This is one of the easiest ways to invite experts to your podcast. The following guest you will invite through reference will feel obliged as a prominent personality suggests his name in the field.
So, these are the top suggested ways to help you invite experts to your podcast show. When you get someone highly experienced and learned from the field, your audience will surely like the session and consider your podcast a useful service for them.