How to build a profitable podcast.
This post details all you need to know on how to get a podcasting job in 2021...
Everyone wants to work in an industry that they love.
Follow your passion people say.
If podcasting is your passion or what you love, then you are in luck. This is because there are tons of podcasting jobs that you can do in one capacity or the other.
It is a vast industry.
The podcasting industry's growth has been steady and on the rise in recent years. This is because more people are moving towards podcasts over traditional radio.
The convenience of listening to a podcast anytime you wish is a significant factor here.
If podcasting is what you want to do, then you have a whole industry in front of you, and not just any type of industry but one with massive growth potential.
Podcasts are springing more than ever. At the moment, there are more than a million shows and over 30 million episodes according to data from Apple podcasts.
And these numbers are growing exponentially.
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As podcasts numbers increase at the rate of around one show per minute according to numbers from Apple, podcast listeners are growing more than ever.
This industry's growth potential is great, and that is why a job in podcasting is right for you. The good thing is that you do not have to be a podcaster yourself as there are loads of other jobs relevant to the podcasting industry.
From podcast engineering to graphics designs, show marketing, content creators, and consulting. You have a whole sector in front of you.
Whatever skill you have that is relevant to the podcasting industry, you have a chance to get paid for it. It could be a specialized skill or an all-rounder, there is always space for you to work in podcasting.
There are loads of job opportunities in podcasting, as you can work in several different disciplines and capacities.
Here, we look at the significant areas that you can get a podcasting job.
There are a lot of podcasters that believe in what they do and record great content.
They also want this content to reach as many people as possible. However, doing the actual work of marketing their show to new listeners feels like a herculean task, and that is where you come in.
The truth is that if you can create excellent content, you are capable of creating marketing.
Whatever the podcaster can share via social media to get the audience's attention and turn them into listeners of their show, is relevant.
One way to do this is to turn each podcast episode into other forms of great content. Taking a podcaster's content and turning them into:
Are all ways that can help in marketing the show. If you can do this effectively, you provide huge value as a marketer.
If you are social media savvy, you have another important skill as a marketer.
Being an expert in marketing can be as essential as knowing how to get more followers and convert them to listeners.
For many podcasters, the process of producing and editing audio can be gruelling, as some get confused along the way.
If you have the technical knowledge and enjoy editing podcasts, then you will have no problem finding yourself a job.
Some podcasters hate this aspect of the job and are always looking for people to do it for them.
For this role, you will need technical skills like audio editing, mastering, mixing, and how to export audio based on the client's specifications.
You are responsible for taking the show's raw audio file with all the unwanted noises and transforming it into a professional and tight sound.
You also need to know how to spice up your edits with different effects and music.
When searching for a job in the audio production category, you will need to search for different keywords as they might have other names.
You need to search keywords like "podcast production", "post production" and "audio editor" to see available jobs under this category.
Yes, we know podcasting is about audio.
But podcasting also requires a lot of graphics design.
Every podcast will need excellent cover art, to begin with. In addition to that, having great visuals can help promote the podcast on every platform from social media, to printing on clothes and bags that can sell as merch.
Therefore, if you have got the skill to transform podcast concepts into great and sleek artwork, you have a good chance of landing a job in podcasting.
There are loads of freelancing sites that can connect you as a graphic designer to people that need your service.
As podcasting becomes more popular, many people want to start a podcast but lack the knowledge on how to start.
As someone with podcasting experience, you will be able to guide them through this process. You will know how the first set of episodes should be produced and how to avoid being confused by the various aspects involved in setting up a new venture.
These experiences have given you a huge amount of knowledge in how to set up a podcast show.
Never underestimate your value. If you can help someone by using your experiences, then you can build a career out of podcast consulting.
A podcast consulting job is best suited to an all-rounder in the podcasting world. The more you know about podcasting, the more advice you can pass on to your clients.
Therefore if you can do a little of everything, from editing to marketing and setting up podcasts to make money, you should try out consulting.
Because you have spent time podcasting, you know what to do, where to go, and how to do it.
You can help others by creating a resource that they can learn from.
You can create content on podcasting via blog posts and videos, detailing the trials and work involved in podcasting.
You could even create a podcast show talking about this exact topic.
Once you have your audience in place, you can start making money from sharing this knowledge as content.
You could create premium courses and sell them through affiliate links, several online activities can help you make money as a content creator.
If your audience is large enough, you can also make money through revenue and sponsorship.
If you do not want to start your own business, you can try to get a job at an established podcast network.
Podcast network companies like Parcast, Gimlet, and NPR focus on creating high-value shows.
They are always on the lookout for talented individuals that can bring more value to their team.
Some smaller podcast networks operate independently. They handle a small number of podcasts and require talented people to help them with
Making Podcasts For People
If you are an all-rounder, you will fit nicely into this role. Rather than only advising people on starting a podcast, you can make the entire show for them.
Many businesses now see the need to reach more of their customers and record more sales by putting out podcast episodes.
Your job is to convince the industry that you are worth their investment and make a great podcast to help their business.
To do this, you require a lot of skill sets relevant to podcasting.
You have to know how to create a podcast and launch it. You must know production and editing, as well as marketing podcasts.
More so, you need to be a person that can generate ideas and act them out from beginning to end.
You also need to be able to pitch your ideas to clients and convince them that they need a podcast to move their business forward.
You do not have to go through a wild chase to land a podcasting job. There are places you can search to get these opportunities, making the whole process a lot easier.
These are some of the best places to check out when searching for a job in podcasting.
So there you have it...
How to get a podcasting job in 2021.
We hope that this post has helped clarify the ways you can find or start your dream job in Podcasting.
If you have any enquires or need more clarification, our bCast team is ready to respond to all your questions and concerns. Hit us up at support@bcast.fm.
