How to build a profitable podcast.
This post will walk you through EXACTLY how to start a podcast on YouTube!
Podcasts are some of the most popular ways to entertain and inform yourself.
The emergence of podcasting has increased popularity and expanded the types of audio content shared, making it one of the fastest-growing mediums available today.
But did you know that it’s possible to start your podcast channel on YouTube?
According to Buzzsprout, 19% of podcast listeners discovered podcasts through YouTube.
Uploading your podcast on YouTube will mean that you get to double the size of the digital footprint of your show. YouTube gives unparalleled exposure to an array of billions of users who stream video and audio content on the platform.
Starting a podcast on YouTube is an excellent way to generate new customers and expand your reach with video marketing.
YouTube can help you build an audience by providing value to listeners and helping you reach more people on YouTube and other social media platforms.
It is crucial to ensure that your audience finds you everywhere and anywhere!
Most people don’t realise it, but there are plenty of successful channels that have been started by both professionals and amateurs, just like you!
Suppose you want to know how to start a podcast. In that case, this guide will give you everything you need to know to start making podcasts with limited resources and help your podcasts gain popularity quickly, as well as key strategies and tips that will help you get more views and subscribers downloads.
YouTube is a video-sharing website that allows users to upload, view and share videos.
According to statistics, at the beginning of the decade, more than 1 billion unique users visit YouTube each month and watched more than 6 billion hours of video content each month.
That is hours for every person on earth as per pure numbers; that’s more than any other country.
India, China and the USA all have over 300 million internet users. But there are only about 1.35 billion people in India and 1.4 billion in China (and about 315 million in the USA), not to mention the figure when combining other nations.
Each viewer watches one hour of video every month, more than in any other country! It also means that you can easily reach many viewers by uploading your content to YouTube.
With such a large user base, it's no surprise that you can find podcasts on almost any topic imaginable.
Here are just some other facts about YouTubers, and as we can’t discuss blogging without mentioning WordPress, we can’t talk about podcasting without bringing up YouTube.
Not only does it dominate online video with more than 1 billion users (and growing), but many people use it to watch or listen to podcasts.
According to Pew Research Centre, 65% of Americans have listened to podcasts, and 10% have listened to one in the past month. That number jumps to 16% for those 18-29 years old.
Online video consumption is growing and shows no signs of slowing down.
Like we earlier said, creating a podcast and uploading it to YouTube can help you reach even more people—and make some cash, too.
Your podcast gives you a unique opportunity to build an audience around your niche, establish yourself as an expert in your field, gain new clients or partners, and get business opportunities that you wouldn’t have been able to access otherwise.
And since YouTube is owned by Google, which owns DoubleClick (one of the largest ad networks), you can monetise your channel easily with AdSense.
Once you start getting regular viewers and subscribers, try using tools like TubeBuddy to increase your earnings by optimising for watch time and estimated earnings per 1,000 views (EPMV).
As your channel grows, so will your potential to earn money through ads and sponsorships.
So if you want your podcast to reach a wider audience, uploading your episodes on YouTube makes sense.
Just like any business, start with an outline and a plan. Determine what you want to talk about and how you want to structure your podcast. If you’re looking for inspiration, check out some of your favourite podcasts or look up lists of popular ones.
You can then create a list of questions to help you get started. But don’t be afraid to deviate from your outline if a conversation leads to another topic!
The beauty of a podcast is its flexibility.
The more open you are to talking about things outside your original idea, the more likely people will listen.
And remember: It doesn’t have to be perfect at first—it just has to exist!
Once you feel comfortable recording yourself, invite others into your space (or go into theirs) and start recording conversations.
Then edit them down into bite-sized episodes (about 15 minutes long).
Remember that editing isn’t just cutting out dead air; it also involves splicing together clips, adding intro music and sound effects, and even voiceovers.
Be sure to put your name in the title of each episode so listeners know who’s talking. Finally, upload your finished product onto YouTube so people can easily find it through search engines like Google.
It’s relatively easy to get started with a podcast on YouTube, but first, you need to record video content since you can’t upload mp3 content on YouTube.
One of the easiest ways is to convert your audio into a video file and add some cover art to upload to YouTube. You don’t have to show your face, but your content plays with your show cover arts.
The problem with this is that it doesn’t create any engagement.
Now, if you want to take it up a notch, then recording a video or animating your audio and creating visually appealing slides on every critical point of your content goes a long way.
Although the latter isn’t the ideal way to start a podcast on YouTube, it will get to some audience.
There are various platforms to convert your episode from audio to video for YouTube, but one of the easiest ways is starting your YouTube podcast with bCast.
You’ll be surprised as to how easy this is.
With bCast, you can not only start your podcast seamlessly, but you can also upload it to all major podcast streaming platforms like Google Podcasts, Apple Podcasts, Spotify and YouTube.
With our Publish to YouTube feature, you combine your audio with your podcast image into a video and post this onto a YouTube Playlist of your choice... in three clicks and a couple of minutes.
We even feed back your YouTube view data back into bCast analytics 📈
You can also choose to film your podcast instead.
Let's assume you are already recording your podcast audio – that's great. But imagine putting a camera in the room while you record your audio.
I can assure you that it's a much better option as it gives your audience a different experience than just listening to your voice. It's more engaging and allows you to create a connection with your audience.
You don’t need much besides a camera since we assume you already have a microphone.
The best part about podcasts is that they can be produced anywhere if you have access to a computer or mobile device and an internet connection.
If you want to take it a step further and record outside of your home office or studio, I recommend investing in a portable digital recorder.
These devices are for video recordings. If you are just getting started, there is no need to spend money on fancy equipment.
Just make sure that whatever device you choose has a decent built-in microphone or at least one input jack for plugging in external microphones.
Here's what else you'll need:
So you want to start a podcast and then put it on your YouTube channel, but your audio isn’t that great. The good news is that with some editing, you can clean it up enough to have an audience listen to your content.
Here are some things to consider before putting your podcast out there.
Let’s dig into these questions and more!
Before uploading your podcast to YouTube, it’s essential to look at how well your audio is sounding. There may be background noise or mumbling that could hurt how professional your final product sounds. There are three steps you should take when editing your podcast:
If you don’t already have experience editing podcasts, it might be worth taking some time to learn basic editing skills.
With a few hours of practice, you can become familiar with using programs like Audacity or Garageband.
You also want to make sure your computer has enough memory and storage space to handle large files—you’ll probably need at least 8GB of RAM and 100GB of free space on your hard drive.
If you don’t have access to these resources, check with local colleges or community centres that offer low-cost training courses; many offer classes geared explicitly toward podcasting.
Equipment costs vary depending on what type of setup you choose. For example, a USB mic costs around $50, while an XLR mic kit runs around $300.
As for software, most podcasters use Audacity or Adobe Audition because they’re free and easy to learn. Google Drive offers 15GB of free space per user for online storage, while Dropbox gives users 2GB per account.
Once you’ve decided on your podcasting equipment, it’s good to test it out and make sure it works properly. Once you’ve got your podcast ready to go, let’s move on to step four.
Don’t forget that bCast makes this seamless, so you don’t have to start uploading your videos one after the other. bCast takes care of all the uploads such that as you upload on your account, you can automatically transfer them as videos to your YouTube.
However, for those who want to go through the lengthy process…
After you’ve recorded and edited your podcast, it’s time to host it on YouTube. The first thing you’ll need to do is sign up for a YouTube account.
Once you’ve done that, visit your dashboard, click on the camera icon on the right-hand side of the page and click on Upload Video.
From here, select your recorded or converted podcast audio and upload them.
Now that you have your podcast uploaded to YouTube, it’s time to add some information so viewers can find it easily.
Click on Advanced Settings and add a title, description, tags, and category on your channel page.
Once you’ve added that information, it’s time to add your podcast to your channel. On your channel page, click Add Channel Trailer and add a title and description for your podcast.
Once you’ve added that information, click Save Changes.
Finally, it's time to add your podcast to your channel. Click on Playlists and Add a Playlist. Select Podcast and click Save Changes.
Once you've completed these steps, you can share your podcast on social media or via email to help increase subscribers.
Once you've created a YouTube channel for your podcast, it's time to start thinking about using video in your marketing strategy. The easiest way to do that is to incorporate video clips into your podcast episodes.
For example, if you're doing a review, you can include a short clip of yourself talking about it and then link directly to your YouTube channel.
Another option is to record an introduction video for your podcast. In it, you can introduce yourself and talk about what topics you'll be covering in future episodes.
The simplest way to make money from your podcast is to use YouTube advertising. However, you can only do that once you have more than 10,000 views per month.
You can still make money through affiliate links. For example, if you mention a specific product in your podcast and then give an affiliate link for it at the end of your episode, you don't reach that threshold.
YouTube will pay you a small commission on any sales made through that link.
If you want to learn more about podcasting, we recommend checking out our team by emailing us at firstname.lastname@example.org or YouTube's Help Centre.
You can find information on how to use YouTube for business and best practices for making a successful podcast, and other information about podcasting.
Now that you know how to start a podcast on YouTube, it's time to put your knowledge into action. Start recording and publishing your podcast regularly, and watch as your audience grows.
If you need help along the way, be sure to ask for it from YouTube or other podcasters in your community.
ProductTranscriptionPodcast HostingPodcast WebsiteCustom DomainsOne Click SubmissionPrivate PodcastsAdvanced Analytics
Growth FeaturesAuto OptinEmail OptinAudio InsertsAudio MessagesIntegrated AffiliateGuest NotificationsPublish To YouTubeHeadliner IntegrationEpisode Title Split Testing