How to build a profitable podcast.
There are millions of podcasts out there that listeners can choose to listen to. Aside from reviews, recommendations, and marketing, what other things influence someone to listen to your podcast for the very first time?
With your podcast name, cover art, and podcast description, your episode titles are a vital ingredient in helping new listeners find and choose your podcast over other podcasts in your category.
From promoting your podcast to grabbing the listener’s attention, we cannot overemphasize the benefits of having a search-friendly, catchy and precise podcast episode title. When thinking about your podcast episode title, you should think about it as the headline of a blog post. It’s the thing that inspires people to click, listen and take necessary actions.
We all have this perception not to judge a book by its cover, but the truth of the matter is that we all judge books by their cover.
The combination of your podcast episode title and your logo will show up in search results and platforms to where you distribute your podcasts. Ideally, you want to give your podcast episode a title that will make people stop scrolling when they come across your podcast, so you should consider spending more time developing your podcast title ideas, as they are crucial to the success of your entire podcast.
So, if you want to know how to write a podcast title or polish your podcast episode title ideas, this post is for you. However, you can check one of our previous posts on podcast name (How To Name A Podcast: 7 Simple Strategy). Let’s get started and unveil the steps you need to take to write the ultimate podcast episode title of your dreams.
Always consider the content of your podcast whenever you are trying to craft a title for each episode. A wrong title is more damaging than you think. It can make or break the overall exposure of your entire podcast. So, a way to prevent your episode title from becoming a blow is to have a clear strategy behind your content in general.
You can generate your title from the content if your episodes centre on reviews, lists, comparisons, or case studies. For example, if your episode is about “how to achieve something”, then your title is most likely going to be “5 tips for ... (achieving something)” or if you’re working on “how to do something”, your title can come in this way; “how to … (do something)”. These kinds of podcast episodes always have their title in place even before recording the shows.
In the same vein, you may also decide the title of your podcast episode by checking what the most valued part of the episode was and crafting your title around that if perhaps you are working on a monologue or an interview.
When crafting their podcast episode title, most podcasters often mistake trying to be funny or charming. Charming episode titles are those titles that are not necessarily relevant to your content, but they sound interesting. Do not do this; always make sure your podcast episode title effectively communicates something about the episode content you just recorded or why people should even listen to your podcast.
If the show you’re organizing has a specific industry, you need to think of a perfect way to share what your episode is about. Please note that humans generally have a short attention span; no one is willing to spend much time trying to understand what you want to share on your show.
Listeners are not interested in the episode numbers of your show; all they want at that moment is whether or not that particular episode of your podcast will address their concerns, questions, and problems about an exact topic. Apple podcast, for example, has already made its stand on episode numbers, and they do not want them included in their apple podcast titles. Therefore, do not bore your listeners with episode numbers, and you should consist of your show’s name.
When writing your podcast episode title, remember always to keep it short. Save valuable space and go straight to the point. Keeping it sharp isn’t just because your audience won’t have the luxury of time to read through your lengthy word title; the readers won’t be able to see the title. In an ideal world, you want to craft a title that will, no doubt, catch people’s attention as they are scrolling through their directories, so ensure you are as concise as possible.
The relevance of keywords in content writing is to rank on search engines. This same thing applies to podcast hosts when looking for ways on how to name a podcast. Including relevant keywords that listeners are looking for will make your podcast episode stand out when glancing through the feed. In the same vein, including relevant keywords in your episode title will also help your show appear in a search; this can be an advantageous way to get noticed even when you’re just starting.
So, the purpose of optimizing your episode title isn’t just about choosing a title for your episode; it is about deciding what your podcast episode will turn out to be. However, always have your target audience at heart when planning your next batch of episodes. Think about those who haven’t come across your show yet; what terms are they looking for? What questions are they asking? What solutions do they need, and how can you proffer the answer to their problems?
When crafting your episode title, ensure you make them understand you know what they are looking for, and you’re ready to help them. Don’t forget directories, basically search engines, so ensure your podcast episode titles are the variety of things that will show up in search directories when they search.
What is keyword stuffing? Keyword stuffing is when you include the name of your show and any other added information that may help search engines find your titles, just like the apple podcast titles, when people search for your episode title.
Stuffing your podcast episode title with keywords will do you more harm than good, so do not spam yourself! Never keyword-stuff your episode title. However, searching engine optimization for your podcast episode title with relevant keywords will be beneficial. It increases your chances of being seen when users search for your show on search engines. But above all, avoid keyword stuffing.
When crafting titles for your podcast episodes, you need to remember that apple podcasts are a search engine. It will work based on your episode titles and description, as it has no idea what you touched on in your podcast.
To craft the ultimate podcast episode title of your dreams, think about the search term that best describes your podcast, then start from there and builds upon it.
Just like other things, there are Dos and Don’ts when crafting an episode title. While we’ve discussed one or two things you must do to prepare a compelling title, we must examine the things one must avoid in their podcast episode title selection. They are as follow:
You write podcast episode titles for humans. They need to be clear, brief, concise, and self-explanatory to catch the listener’s attention. While there’s no limit as to what you can write, you might as well want to keep it as short as possible. Furthermore, do not forget about search engine optimization. SEO can have a significant impact on the discoverability of your show when people search through podcast directories.
To get started with your podcast episode title, here are a few templates that meet all the requirements and turn browsers into listeners.
Episode Title Templates:
1. How To Do [[BIG Topic]]
2. The Importance Of [[BIG Topic]]
3. [[#No.]] Steps To Achieving [[BIG Topic]]
4. [[Guest Name]]: How to Plan [[Good Thing]]
5. [[BIG Topic 1]], [[BIG Topic 2]] & [[BIG Topic 3]]
6. [[Guest Name]]: [[Topic 1]], [[Topic 2]] & [[Topic 3]]
7. [[Guest Name]]: The Ultimate Guide to [[Something]]
8. [[Guest Name]]: Steps to Take to Achieving [[Good Thing]]
9. How to not [[Bad Thing]] with [[Guest Name]] of [[Guest Job Title]]
10. How to do [[Interesting Thing]] with [[Guest Name]] of [[Guest Job Title]]
11. [[Topic 1]], [[Topic 2]] & [[Topic 3]] with [[Guest Name]] of [[Guest Job Title]]
12. [[Main Topic]]: The Ultimate Guide with [[Guest Name]] of [[Guest Job Title]]
13. From [[Bad Thing]] to [[Good Thing]] with [[Guest Name]] of [[Guest Job Title]]
Now that you have your podcast title, you are off and running with your new podcast episode.
Having a descriptive, appealing and persuasive podcast episode title is essential for the success of your entire podcast. If you follow some basic rules like using powerful words, having descriptive titles, doing keyword research, and including relevant keywords, you should be on the right track.
And also, avoid keyword stuffing the episode title. However, ensure you do your research on google and apple before finalizing your episode title. So, sit down, craft an excellent podcast episode title and start podcasting!