How to build a profitable podcast.
Frank Hamilton visits us again to discuss the 5 mistakes that we need to avoid when launching a podcast.
The modern era is characterized by technological advancement and the emergence of new methods of information delivery. Podcasts have become an increasingly popular tool to do that. Moreover, many people consider it one of the easiest ways to become a social media sensation. Is it really that simple to become a podcaster? What challenges may one face on the way to fame and success?
Podcasts appear to be released by everyone these days, from schoolchildren to celebrities. From the outside, everything appears to be quite simple: you take an iPhone, discuss a new series with a friend or sites where they can buy dissertation, upload the file to Apple Podcasts, and the next day you wake up a famous podcaster.
What should you keep in mind when creating your branded show? What are the most common mistakes people make when starting in the industry?
A podcast is determined as an original audio or video recording aimed at entertaining and educating listeners. You can start recording a podcast without spending a lot of money on audio equipment.
Podcasts allow you to listen to free, high-quality content from around the world. They provide an excellent opportunity for podcast publishers to reach a large audience. Because of this peculiarity, they are frequently used for advertising various goods and services, generating a consistent customer flow and income for both podcasters and orderers.
A good podcast maintains the listener’s attention from the very beginning up to the end, whereas a bad podcast makes a listener switch to a more interesting channel. The production doesn't need to be flawless, but one aim to make it professional. Why are podcasts so popular? – You may wonder.
Here are the top three reasons that make podcasts popular:
According to Jason Snell, the founder of the podcast The Incomparable, you can use the gadgets that are already available in the majority of stores while taking your first steps. The following are the essential steps for starting a podcast without investing a lot of money:
Once you start a podcast, your work is not done. There are a number of things you should be aware of.
Many people make numerous mistakes when starting a podcast due to a lack of experience. Nonetheless, their experience is frequently useful for their followers because it provides insights into issues and aids in the prevention of future problems.
If you decide to enter the audio market, you should be aware of the top five common mistakes that even experienced podcasters make:
When planning your podcast, you will undoubtedly face the need to set a launch date. It is critical, and you should not postpone the launch unless there is a compelling reason to do so.
Otherwise, you risk becoming engulfed in doubts, fears, and nerves about launching your podcast, or, even worse, you risk never launching your podcast. Starting sooner rather than later is better anyway. You never know what your podcast will become in the future!
The lack of “listening experience” is a common mistake made by those eager to launch their project. If you want to create a podcast with the help of a specialized team, start by immersing yourself in the world of audio content to learn how you should behave in a new sphere for yourself.
When it comes to creating their own shows, podcast studios frequently come to the aid of brands, as they have the expertise and a team to create a turnkey podcast: from idea, production, and production to launch, publication, and promotion. In this case, open communication and the ability to hear those with the necessary knowledge and expertise are critical on the part of the brand.
Podcast scheduling is the first step in launching a podcasting career. The planning stage should include all of your podcast’s specifics:
If you do not have a plan for your podcast, its structure will be a bit messy and not very unappealing to listeners. Planning is an important part of getting rid of all your podcast-related thoughts.
So, take some time to plan your podcast and think about what might be of interest to your audience, as well as what kind of content might work best on listeners. Even a small amount of time will help you turn your ideas into reality and gain a listenership that has the potential to grow.
Perhaps you have heard that podcasts are “evergreen” content, i.e., they last a long time. This format usually involves the engagement of a long list of listeners, the number of which is gained gradually.
To put it in other words, it can take up to six months to rock (at least a season of 10-12 episodes), after which you will be able to make any conclusions about its efficiency. It will be ideal if the topics you choose are both relevant and appealing to listeners.
Alternatively, you will need to hire a specialist who will monitor topics relevant to your field of knowledge. After launching your podcast and uploading audio content, it is essential that you spend time on marketing and promotion.
It can be discouraging for a new podcaster to create content that receives no listeners. In this case, you should ask yourself, “How can a listener find me among 48 million other podcasts?”
Inform them about the existence of your channel through social media, the podcast website, an email list, promotion or advertising tools, etc. Get ready to invest some money.
Do you understand how having a subscriber’s email address can affect your follower count? Email marketing is one of the most popular methods of promotion. To entice your subscribers to listen to your podcast, use their email addresses to send notifications about the release of new audios, topics for discussion, updates, feedback, and so on.
Beginner podcasters always have the same question when they first start: “How much money can podcasters make?” They want to know if starting a podcast is worth the time and effort.
You might be surprised to learn that the majority of new podcasters make almost nothing. Why? The problem is that they spend money on equipment and hosting fees before earning a single dollar.
It takes time for listeners to determine whether or not you have value. As a result, it could be years before your podcast starts making money. Nonetheless, if you are ready to start a long-term project, consistently create amazing content, regularly release new episodes, and engage your audiences, you will eventually build a show that earns a fortune per episode.
Many people make a decent living by working on their podcasts for a few hours each day. How do they get their money?
Do not expect an avalanche of ratings and auditions all at once. Podcasts are not about making a quick buck off of the sale of products and services. You create content that is almost always relevant. Therefore, give it time to find its listener and buyer.