How to build a profitable podcast.
Let us welcome our guest writer Rosalyn Moreno!
No one starts a podcast just for the fun of it.
All podcasters are in it to monetize their efforts. To get your podcasts to give you back, you need to sell ads.
This translates to getting sponsors.
Sponsorships are the most effective and popular ways to get revenue from your podcasts. Advertisers also welcome podcast advertisements because it is a platform where listeners develop great connections with whoever is hosting and so they are more likely to patronize a service that has been advertised by that host.
How podcast sponsorships work
Usually, the sponsors are always looking to sell their products and increase their brand awareness. So the sponsors measure how much it would cost them in two ways:
Attract a huge fan base with your podcasts
First of all, if you are aiming to be a successful podcaster which includes making money off it, you have to be making the best podcasts possible. The aim of making money will be defeated if you don’t have a decent fan base. A sponsor will only want to buy advertisements from you if he or she is sure that his brand will be more visible through your platform and this sponsor can only be convinced if he thinks you have the numbers he needs to reach out to. If your podcasts are engaging enough, they will be attracting those numbers and then you would easily get sponsors.
What you talk about more often is also very important. Let’s say you talk more about skincare and how to keep one’s skin spotless and smooth. Chances are that you will be having a huge fan base especially the females. Depending on how engaging and passionate you are, you can have a number of fans that skin beauty product producers and skincare product owners will be willing to meet with. If you are also keeping spotless skin, this will be all the more interesting. You can host other skin-care professionals with amazing skins on your podcasts. Doing all of these with a website in place with superb SEO techniques and having links to your podcasts would hit you with astronomical fan figures. You need to know which niches are booming and also have prospective sponsors. Concentrate on those and you are already rich.
Create a website for your podcasts to help you build traffic
You can consider creating a website for your podcasts and your brand. This will go a long way in attracting sponsors and a wider audience with the right Search Engine Optimization techniques. However, building a good and well-designed website that gets your message across isn’t a walk in the park. If you are not a professional in this field, you should be contacting the professionals. You can hire one of the best in the business among digital marketing agencies such as Tactica, New Jersey SEO Company. This tech company is proven to deliver a feeling of utmost triumph to your podcast business which will fetch you more money than you have to pay for their service.
From building an industry-specific website to making it rank very high with intelligent SEO techniques, Tactica is the real deal these days. All you need to do is tell them what you want and they will take it from there. Once they are through, getting sponsors would be easier for you. Sponsors usually go online to look for podcasters in their niche with large fanbases. So when you have a Tactica-built website with the company’s SEO techniques and you marry those with your engaging podcasts, sponsors would easily find you and come to you in their numbers.
Get an offer from your media host
After taking care of the how-to, it is now time to know where to find them. I would assume that you have already built a reasonable fan base either with your website or by posting engaging podcasts. If your podcasts are very interesting and bring in more fans for you every day, then there is a very big chance that sponsors will be looking to partner with you. So for this case, you may not find it difficult to get sponsors. Established podcast hosts present options of running advertisements to the podcasters registered with them. They can also partner with bigger brands to help the podcaster make more money. Where can you find these types of sponsors? An example of this is bCast. On this platform, you can find big brands willing to promote their services on podcasts and if you can host some of them, you are poised to make money.
Where to find more sponsors
Apart from registering on bCast to stand a chance of getting big brands as sponsors, you can also search for sponsors on your own by:
Running a successful podcast goes beyond your ability to engage your listeners. People look for traffic for the purpose of selling ads. Getting to sell ads is another ball game entirely. It is very important to be visible to the online community first and then getting sponsors can be easier if you know where to find them.
Have you been getting things wrong as a podcaster?
You should consider some of these learning points and they should set you up on the right path to becoming a successful podcaster.