The bCast Blog

Let us welcome our guest writer Eliza Medley!

About 120 million people listen to podcasts in America. Therefore, with their help, you can tell about the company, brand, product and make good advertising. People are listening and want to hear about you!

With podcasts, you can detail your goal, share news, offer something to your audience, and get closer to them. Let's look at how to implement them in promoting your brand, and why you need to do it.

Reasons Your Brand Needs Podcasts

Most people prepare breakfast every morning and go to work, and some even have time to go for a run. During this time, they do not interact with mobile devices, so they do not view your brand news. To stay with your audience in these moments - use podcasts. Reasons for their implementation:

1. You can listen to podcasts anywhere because it is safe, everyone can hear them online without additional download.
2. It will take several times less time to create an audio track than to write the content of the same volume.
3. About 30% of the population perceive and memorize information better by ear.
4. There is no cost to create a podcast other than buying a microphone, your recording, and editing time. It will come out cheaper than any marketing tool.
5. Building more personal relationships with clients. Few people use jokes and personal information in text content. In addition, 30 minutes of material will be difficult to read in writing. Interaction with the help of voice helps to build trust better, which means it will increase conversion.
6. Both men and women of all ages listen to podcasts, so you can reach your entire audience.

Use the tool both for advertising and for conveying certain information to the listener. The main thing is to write the podcast script correctly to convey the essence necessary to achieve the goal.

What does a podcast affect?

The podcast tool performs several functions at once to help promote your business and increase eCommerce ppc:

1. Increased traffic generation. Users often check out new podcasts when looking for something worthwhile. If you can hook them with the title of the track and then the information in it, you can count on subscribing and listening to podcasts regularly. The more loyal the audience, the more chances they have to share your post with others, which will certainly increase traffic and improve lead generation via lead capture forms
2. Improved conversion. While a podcast is a one-way tool, it can have an impact on conversions. Your podcast listens to those who like you, who are close in spirit. This helps to build trust and, as a result, increases conversion.
3. Increasing brand credibility. You don't need to be number one on the podcast feed to do this. The main thing is, to be honest, and open, then people will take more into account your opinion. Gradually, you will be viewed as an authority on the chosen topic which in turn increases your brand credibility.
4. Increasing brand awareness. People search for podcasts on topics that interest them. Take the notes you are looking for. Place brand identity details on the covers, and have a skilled design expert at your side to make the promotional content pop.
5. Interactive = value. By adding interactivity to a podcast, you provide users with a sense of participation in its creation. Be interested in what topics are the most interesting for them, arrange competitions, contests for listening to the track, or questions through social networks. All of this improves engagement, engagement, and value to the audience and it is one of the best foreign language learning programs.

Podcasts can also be sold. Once you've created a few tracks and have received positive feedback, you can try promoting them. The main task is to make a quality product throughout the entire journey, and then you will have a chance to monetize it. For this, affiliate marketing or search for sponsors is suitable.

How to use podcasts to promote your brand

First, think about a strategy.  Tools like systeme.io can help you do this well. Podcasts should be compiled based on the relevance of the topics. what people are not interested in - they will not listen. Pick a few of the most requested ones and ask your subscribers and audience in general for help. Create a survey on a business page on social media and invite users to choose. In this way, you will build trust and identify theft protection.

It is better to make the first podcast short and introductory, 15 minutes will be enough. Start with a simple topic and analyze the audience's reaction. Subsequent ones can already be up to 30 minutes.

If you are an expert on a topic, make a useful podcast series and unleash your experience in it. The audience will appreciate your impulse because you will provide valuable knowledge for free. Your brand and you in particular will become an authority. And it won't be that difficult to promote your brand.

Your podcasts can replace a blog entirely. Your voice gives people more than text. He is more human, real, and honest. You can also make both a text version and a sound one so that each user chooses the best way to obtain information for himself, and you can drive more sales for your business.

Many people find new brands by searching for a podcast on a topic of interest. This increases the visibility and memorability of your company.

Here are some tips for using podcasts:

1. Stay in your niche

When choosing podcast specifics, target your audience and stay in your niche. Analyze and ask a few questions:

1. Who is my audience?
2. What do they want?
3. What are the most viewed blog topics?
4. What posts on social networks do users interact with the most?
5. What do my clients write to me most often?
6. What kind of implementation result am I expecting?

Build on your answers. They will allow you to find a winning idea.

2. Invite an expert

Two voices, dialogue, and discussion of important issues - this has always been and will be of interest to the audience. Plus, if you don't have the expertise and only talk about your brand, sharing a podcast with an expert will expand your audience.

The guest will also share the resulting recording with their audience. Which can also lead to new clients.

Try to attract an influencer like a star or blogger. Don't be afraid to hear "no" from them. Listen to the terms and make a decision.

3. Interactions

Podcasts are the same ads. Add a link to your page to the track, open comments, and check the box for sending users' emails. They will always be informed when there is a new podcast.

Share your audio tracks on all social networks so that every subscriber is aware.

4. Don't make a major mistake

Don't be intrusive on your podcasts. Do not ask to buy products only from you and do not create paths around the product or present your company’s delivery experience. This tool is not a sales platform. Advertising should be in every element but heard fleetingly. For example, do branding for the cover, introduce yourself as a brand owner at the beginning, add a few clarifications in the middle, and do your main call-to-action ad at the end. Then users will not think that you are actively selling a product, then they will find more useful content in your words. This will help position them more towards the brand.

5. Track results

After releasing an audio track, be sure to keep an eye on the number of downloads and subscriptions. Do not confuse these concepts, some users subscribe but do not listen to podcasts, and some the other way around. The main thing for you is the number of downloads, the more there are, the more winning the tool was launched. And the more effectively you manage to promote your brand.

6. Sponsors

Finding sponsors will not only monetize your podcasts but also expand your opportunities. For example, improve audio quality through hardware purchases, switch to video podcasts, which also require more tools to create, or afford to invite more experts and stars to record podcasts. You can also advertise other brands and get paid for them. Find multiple sponsors using the same records from other companies, they may have already made a sponsor deal, so you can give it a try.

7. Subsequence

Have a clear schedule for publishing podcasts. Users don't like being disorganized and often schedule favorite audio tracks ahead of time. Choose the optimal time to post once or twice a week so everyone can track it. You shouldn't release them more often, otherwise, people simply won't have time to listen to them. It is better to put up a new episode in the evening as a gift for being thankful to your loyal listeners, then there is a chance that it will be listened to before going to bed or in the morning when getting ready for work.

Conclusion

A podcast is an effective tool that increases brand awareness and memorability, increases conversions and attracts new audiences, and builds trust between you and users. The main thing is to choose the right themes, involve experts, and keep track of the number of downloads. Keep up with new trends and increase the popularity of your audio tracks.