How to build a profitable podcast.
Let us welcome our guest writer Parichehr Parsi!
You can find Parichehr on her social media accounts.
In this post, Parichehr outlines seven tricks to promote your podcast on Instagram... which is CRUCIALLY important if you're looking to reach millions upon millions of IG users around the world.
Let's do this!
Have you recorded your podcast and want to share it on Instagram?
Are you looking for ways to promote your podcast on Instagram?
Then you are reading the right article.
Instagram is known to be a picture-based platform which would make you wonder how you can promote your podcast there.
But Instagram is not all about fancy pictures and selfies.
It has great potential due to its 1 billion monthly active users that can make your podcast promotion goals successful.
We make the story short and we directly examine the best tips to promote your podcasts on Instagram.
First and foremost, you should add the link to your podcast in your Instagram bio.
Your bio is the first thing that a newcomer sees on your Instagram profile.
Therefore, even if they have no plans of following you, it is possible that they click on your link to listen to your podcast.
Using your Instagram engagement to grow your podcast listeners is one of the things you can do to promote your podcasts.
To lead your followers to your bio, you can ask them to check your bio link in the captions of the photos that you post or share as Instagram stories.
Remember to add hashtags to your captions or stories so that you show them to a wider range of Instagrammers who search for those particular hashtags.
This is how @theartofcharm adds its podcast link to its bio:
This visual platform is awesome for sharing personal moments.
If you have invited a guest to your podcast, you can share a selfie with them on Instagram and explain the details in the caption.
You can use tempting words to encourage your followers to listen to your podcast.
So whenever you have a guest for your podcast and have the chance to interview them in person, you can take a fun selfie with them and share it on Instagram.
Here is a selfie with a podcast guest by @theladygang:
Instagram stories are better means to promote your podcasts in comparison to podcasts.
The reason is that your post may not be shown to those of your followers who do not interact with your posts according to the latest Instagram algorithm.
However, your stories are always there on the feed of all of your followers.
Therefore, the content related to your podcast can be heard by all of your followers and you can attract more listeners to your podcast.
The content can be either visual or audio so you are free to share anything relevant to your podcast to promote it.
If you have more than 10K followers, you can add your podcast link to your stories.
So, your followers can swipe up your story and listen to your podcast if they find your story interesting.
Sharing a quote from your guests can capture the attention of your followers to your podcast.
The quote can be either mysterious or revealing. It can make your followers want to listen to see what the subject is about.
Choose an attractive design for your quote. Make your post or story as captivating as possible.
Moreover, remember to write about your podcast and how your followers can listen to it in your caption or story.
You can also tag your guest in the post and if they decide to repost your content, you will find an opportunity to attract a lot of reach and listeners for your podcast.
This is a true snowball effect.
Here is an example by @goaldiggerpodcast:
Share a part of your podcast and give a sneak peek of your episode.
It would make your followers interested in listening to your podcast. If you want to share a post, you should know that Instagram does not allow you to post a video longer than 60 seconds.
So, it is better to post a part of your podcast which does not exceed the limitation.
This snippet would be the showcase of your podcast.
The caption of this audio snippet should include the name of the guest if there is any guest, and the information on how to find and listen to your podcast.
Be creative in the part of the podcast that you choose.
If there is a fun part, it would be a good idea to share it to attract people with it.
Your feed is very important in leaving the first impression on the new visitors of your website. If the content that you post is visually captivating, you can grow your followers which brings about a great opportunity for your podcast promotion.
You can choose a theme for your profile or choose a particular color to aesthetically influence your profile viewers and followers. Use the available tools that give you the possibility to create the best designs for your content.
If you want to grow your followers organically, you can use the best and most secure Instagram growth services or use a 1000 free Instagram followers trial. Increasing your followers organically provides more leads to be generated for your podcast.
Follow the podcast influencers in your industry to get to know the latest trends and to find inspiration for your own podcasts.
Remember to get innovative with your podcasts and be as creative as possible with the ideas that you get from them.
An updated profile has a much greater chance to be followed.
Interacting with podcast influencers and podcasters can hugely affect your performance on Instagram and elevate your podcast promotion.
So, given the tips above, all you now need is practice and time to get more listeners for your podcast from Instagram.
If you try all the ways and be consistent in your efforts, you will soon see that you are getting closer to achieving your goals.
Wish you the best of luck!