How to build a profitable podcast.
In this post, I am going to walk you through each stage of launching your video podcast, from planning to publishing.
Engaging audio content has been around for a while now, initially through radio and now through internet streaming: e.g. podcasting.
When you hear the term "video podcasts", you could wonder what video and podcasts are doing in one sentence because obviously, they don't sound like they go together, right?
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As per the initial definition of the podcast: audio streamed over the internet, it doesn't fit.
To understand this phenomenon we simply have to adjust the definition to include video: video streamed over the internet.
Video podcasts are the same thing as an audio podcast, just with a video component.
Let's get into it...
The video podcast is a series of videos typically involving a host, guests, and a specific topic.
They can be distributed through online video platforms such as YouTube or even traditional podcast directories such as Apple Podcasts now also support video.
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Let's check out the benefits...
Sometimes one listening to a podcast, we wander off in our minds... then suddenly realize that we have missed out on most of the words we are supposed to be paying attention to.
Humans are largely visual creatures: some psychologists claim that facial features give more information than audio spoken language. In short, people pay more attention to video rather than audio.
A continuous, excellent quality video podcast is a faster route to a loyal audience. The ability to put a face to your content will help people feel more at home... And the more the listeners feel like they know you, the more they will trust you.
Gaining trust requires consistency, consistently with relevant content that adds value to their lives, and talking to your audience through video can speed things along. When your audience tunes in every day, they grow attached to your brand and build a sense of familiarity.
If you're producing audio... it doesn't always look great on social.
If you're producing video... you are ready to roll on social.
YouTube, LinkedIn, Facebook, and Instagram all give more engagement to video content over audio content.
Starting a podcast might look easy... but you do need to ensure you have the basics covered before jumping in...
1. Define Your Niche
Before you begin, you want to ask yourself why you want to start a podcast and what you want it to be about. Choose a niche that you love, that you know an audience exists for, and that you can become #1 in... in the next six months.
2. Choose The Right Format
There are different possible formats for a video podcast:
Start simple... and as you gain confidence, then you can move into more complex formats.
3. Pick The Right Topic
You must align the topic of your podcast with both your listeners and your business. This is the secret to effective content marketing. You must be able to educate people in a way that may make them more likely to buy your product.
5. Record Your First Episode
You do not want to start rambling when you talk, so you must have an outline. While you don't have to quote all you want to say on the show, jotting down a list of bullet points will help your flow.
And if you work with a co-host, the best thing is to share what you have jotted down with them to get the point you are trying to make, and you can be on the same page.
You need to know that every show and host has to find their footing and improve; you must be consistent in creating new episodes in podcasting.
6. Edit And Upload Your First Episode
Editing your video involves a lot of patience, especially if it is your first time. It is essential to get good video recording software to make the editing process creative and interactive.
You may not be delighted with your first video edit, and that's fine. You can chalk it up as a learning experience, being consistent will help you get better with time.
Are you ready for your first video podcast? Here are the steps you need to take...
If you want to make an in-studio recording or as recording with b-roll footage, all you need to do is set the camera in a strategic position to capture the video.
If you want to use a still image for your video, the first thing you do is create the image.
You want to make sure the room is well illuminated and neat. Wear smart clothes and ensure you look beautiful for the camera. When you start recording, maintain professional body posture. Be sure that your face is visible to the camera so that your viewers can read your facial expressions.
When it comes to video, the primary issue is that you cannot just remove errors. In a traditional podcast, you can edit mistakes easily. But on a podcast video, you can’t cut out errors without making an easily visible cut on the video.
Although cameras can easily record sound, the best thing to do is record your audio using standard podcast gear separately. This helps you maintain a clean and crisp sound without the fear of too much background noise.
After you edit your audio file, you can create your video podcast by syncing the audio and video workings together in your video editing software. Be sure to make the audio matches the video, specifically lip-syncing.
Adjust the color grading while editing your video if it looks dull, it will help create a pleasing aesthetic. And if you decide to get creative, use cuts and transition effects to raise the production value.
Here are some video editing tools we recommend:
A thumbnail image is a graphic that viewers will see that will make them want to click on your video. You will need to create a custom thumbnail before posting your video.
Instead of letting the video platforms pick a random moment from your video, it is best to create your thumbnail; that way, it is up to you to choose what your viewers will see first.
If you want to create a catchy thumbnail, use a screenshot extension to take a screenshot representing the video well, add your logo, and a captivating text invisible, strong font.
Now that you have finished editing your video, it is time to put it out for the world to see...
We recommend uploading the whole video to YouTube, embed onto your blog, and then upload small clips onto other social platforms.
Make sure you go through the edited video at least twice, before uploading it... to ensure it's perfect.
There you have it…
Starting a video podcast in six straightforward steps.
You know what they say, it is the simple steps that ultimately produce marvelous things.
Apply these simple steps to your video podcast creation process, and success awaits you. Also, hit us up at support@bcast.fm if you have any questions that need clarification... we can't wait to subscribe to your video podcast!
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