How to build a profitable podcast.
In this post, I am going to walk you through each stage of launching your podcast, from planning to publishing.
Podcasts have been around for a while now, through radio and internet streaming services, and I know when you hear video podcasts, you wonder what video and podcasts are doing together because obviously, they don’t sound like they go together, right?
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Lately, video podcasts have emerged as one of the new ways to interact with your audience. There has been a massive switch from audio podcasting to video podcasting because of easy access.
Video podcasts are still podcasts with the element of the video. Do you want to start a successful video podcast? You need first to understand what video podcasts are all about.
The video podcast is a succession of audio and video that goes with a theme, and it is subscription-based episodes and usually involves a host. Video podcasting is a great marketing tool, and it has a considerable success rate because it is easily accessible.
It hooks your audience over a long period, there is a certain level of emotional connection from the audience to the host in video podcasting, and since it is most affordable or free, excellent quality video podcast means binge-watching! Yay!
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The best podcast video helps build your brand and create a direct relationship with your audience, and that builds customers loyalty. When you have a budget for setting up and creating quality content, video podcasts will work well for any business. Let’s take a look at the benefit of video podcasting.
Sometimes we wander off in our mind when we are supposed to be listening to something and suddenly realize that we have missed out on most of the words we are supposed to be hearing.
Watching things capture our attention more than listening to things because humans are naturally visual creatures, and universally, there is a neural response to visual stimuli. Some psychologists claim that facial features give more information than audio spoken language.
When your audience put a face to your brand, they develop a deeper connection with your content. Reports have shown that more people accept video streaming services than audio streaming services. So whether you are planning on starting a podcast for your business, creating awareness over something, talking about a story, or creating a discussion, a podcast video will help you go a long way.
A continuous, excellent quality video will give you a loyal audience. The ability to put a face to your content will help people feel more at home with you. And the more the listeners feel like they see you, the more comfortable they feel like they can trust you.
Gaining people trust requires consistency, and consistently pouring out premium content, and talking to your audience through video will help speed things along. When your audiences tune in every day, they grow attached to your brand, and that can build a sense of familiarity.
A lot of people convert from audio to video after watching socially branded videos, and this is supported because it is easier to share videos. Social media platforms like Facebook and YouTube get to have more video consumption.
Posting your videos on social media can help you reach a lot more people. A lot of people have said they occasionally watch videos suggested by the algorithm on YouTube.
That means you might find a lifetime listener when someone accidentally comes across your video. With Facebook shares and likes, your video can reach more people with little or no effort.
Unfortunately for people that still prefer audio podcasts, most social media platforms are for audio. A platform like Instagram and Facebook are video-based by default.
So for people trying to build awareness in the busy social world, video is an essential tool to consider.
If you want to garner more listeners, good social media standing is required because many people spend most of their total video-watching time on social media platforms like Twitter, Instagram, YouTube and Facebook. Creating a video podcast will help you reach more potential listeners.
Starting a podcast might look easy until you get to it. It is not the hardest thing to do, but it is not the easiest. It would be best if you defined everything you want to do with your podcast, from deciding on a topic to recording your first podcast video.
Podcasts are relative to the people that create them; there are different types of podcasts to choose from. The sky's the limit when it comes to defining your niche.
Before you begin, you want to ask yourself the reason you want to start a podcast and what you want it to be about. You should understand the long term goal for your podcast and write it down so you can refer to it as time goes by.
The requirement that comes with carving your niche is passion. It has to be something you are excited to research regularly.
There are different formats when it comes to a video podcast, like interview podcast format, the monologue podcast format, the narrative fiction storytelling and non-fiction storytelling.
If you want to begin a video podcast, you have to be consistent in whichever format you choose for your video podcast.
Your viewers want to know what to expect whenever they click on your video, and personal recommendations will be hard to do if your audience has to start on a blank slate every week.
One of the most important things to know about starting a video podcast is picking the right topic. The topic must resonate with what your audience wants.
As a newbie podcaster, you should understand the topic and all that it entails as that would make it way easier to address and avoid confusion. The key to finding good topics is research, research, research.
The bar is low when it comes to beginning a video podcast; it is easy to start the process with little or no experience.
However, it is essential to opt for the right equipment that will give a quality sound to your audio and choose good editing software that will make the video less amateurish.
After you record your podcast, you will make edits and adjustments to get the best quality as possible for both the audio and the video.
You do not want to start rambling when you talk, so you must have an outline. While you don’t have to quote all you want to say on the show, jotting down a list of bullet points will help you flow better.
And if you work with a co-host, the best thing is to share what you have jotted down with them so they can get the point you are trying to make and you can be on the same page
You need to know that in podcasting, every show and host has to find their footing and to improve; you must be consistent in creating new episodes.
Editing your video involves a lot of patience, especially if it is your first time. Make lots of dry runs, and keep your episodes short. It is essential to get good video recording software to make the editing process creative and interactive.
You may not be delighted with your first video edit, and that’s fine. You can take it as a learning experience and being consistent will help you get better with time.
Are you ready for your first video podcast? Let me give you a straightforward way to make your first podcast video.
If you want to make an in-studio recording or as recording with b-roll footage, all you need to do is set the camera at a strategic position to capture the video.
If you want to use a still image for your video, the first thing you do is to create the image. If you are interviewing remotely, you have to press record on your conferencing software during the interview.
You want to make sure the room is well illuminated and neat. Wear smart clothing and make yourself ready for the camera. When you start recording, you have to maintain a professional body posture, be sure your face is visible to the camera, so that your viewers can read your expressions.
The primary issue when it comes to video is that you cannot just remove errors. In a traditional podcast, you can edit mistakes easily. But on a podcast video, you can’t cut out errors without making an easily visible cut on the video. So it would help if you were careful with what you say so you don’t make errors.
Although cameras can easily record sound, the best thing to do is to record your audio using standard podcast gear separately. This helps you maintain a clear and crisp sound without the fear of too much background noise.
After you edit your audio file, you can create your video podcast by syncing the audio and video workings together in your video editing software. Be sure to make the sound match what displays on your screen, especially the lips, so your video doesn’t seem unprofessional.
Adjust the colour grading while editing your video if it looks dull, it will help create a pleasing aesthetic. And if you decide to get creative, use cuts, transition effects and zooming as that would raise the production value.
Here are some video editing tools I recommend:
A thumbnail image is the graphic viewers will see that will make them want to click on your video. You will need to create a custom thumbnail before you can post your video.
Instead of letting the video platforms pick a random moment from your video, it is best to create your thumbnail; that way, it is up to you to choose what your viewers will see first.
If you want to create a catchy thumbnail, take a screenshot that represents the video well, add your logo, and a captivating text invisible, strong font.
Now that you have finished editing your video, with different ingredients and spices, it is time to put it out for the world to see.
Make sure you go through the edited video at least twice, before uploading it. Have your thumbnail image ready, because it is the representation of the entire podcast.
Wherever you decide to upload your video, you get a shareable link that you can insert to your website.
There you have it…
Starting a video podcast in six extremely easy steps.
You know what they say, it is always the simple steps that produce the marvelous things.
Apply these simple steps to your video podcast creation process and success awaits you. And also hit us up at support@bcast.fm if you have any questions that need clarifying. Our team of experts is always available to put you through.
