How to build a profitable podcast.
Here are the 12 best customer trends podcasts to help you understand your clientele...
Most people have a few podcasts they listen to regularly.
These are usually news/politics and business/finance shows (yes, some of us still prefer radio to video).
However, I’ve been very pleasantly surprised over the past year or so with how many new, great consumer trends and marketing podcasts have launched.
This is definitely something to add to your must listen list if you haven’t already!
Here are my favorites
Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly. That changes now. We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
Check out their latest episodes here:
Subscribe here:
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.
Learn more at adweek.com
Check out their latest episode here:
Subscribe here:
Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.
Learn more at home.breinify.ai
Check out their latest episode here:
Subscribe here:
Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
Learn more at mintel.com
Check out their latest episode:
Subscribe here:
Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers.
Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
Check out their latest episodes here:
Subscribe here:
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
Learn more at mckinsey.com
Check out their latest episode:
Subscribe here:
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Learn more at letstalkloyalty.com
Check out their latest episode:
Subscribe here:
Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge.
Join retail strategist and top influencer Carol Spieckerman every other Tuesday as she navigates past the noise to get to the heart of what really matters in retail.
In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail.
If you’re ready to cut to the chase, or just want to be inspired by where retail is going next, this show is for you.
Visit spieckermanretail.com for more retail insights and event updates.
Check out their latest episode:
Subscribe here:
This local marketing podcast, hosted by Frank Demming, has been created to help local businesses (law firms, dentists, chiropractors, med-spas, waterproofing companies, etc) market their respective businesses effectively by using proven digital marketing strategies.
It will help you with what is working now, and what strategies you should consider ditching.
We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively use mobile apps for your business, and much, much more.
We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners.
Since this is a podcast for local businesses, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.
Learn more at podcast.lbmsllc.com
Check out their latest episode:
Subscribe here:
Welcome to A Fresh Perspective Food Podcast! Catering to the latest in ingredient trends, consumer insights, and food news. Brought to you by Corbion.
Learn more at thebakerstake.com
Check out their latest episode:
Subscribe here:
How do you keep up in a marketplace in constant disruption and stay ahead of everchanging trends?
Deloitte’s “That Makes Cents” podcast dives into what consumers are thinking, feeling, and buying right now.
Host and Deloitte leader Bobby Stephens talks with industry leaders to help you navigate and make sense of the evolving consumer industry.
Learn more at deloitte.com
Check out their latest episode:
Subscribe here:
This is Reel Talk: The Customer Insights Show with Jenn Vogel.
Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.
Learn more at site.voxpopme.com
Check out their latest episode:
Subscribe here:
For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.
Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries.
Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Learn more atiriworldwide.podbean.com
Check out their latest episode:
Subscribe here:
There you have it... 13 best consumer trends podcasts on the internet right now.
Understanding consumer trends is vital for crafting strategies that resonate and drive engagement. Podcasts offer a wealth of insights into evolving behaviors, technological influences, and cultural shifts that shape purchasing decisions. By listening to the best consumer trends podcasts, you’ll stay informed, adapt your approach, and position your business for long-term success. Start exploring these resources today to deepen your understanding of your audience and thrive in an ever-changing market.
Subscribe to the ones that interest you, and send us an email at grow@fame.so if you know of any awesome consumer trends podcasts that we've missed!
