How to build a profitable podcast.
The podcast marketplace is enormous, but it's not infinite.
A few companies and services dominate it. Those businesses have become essential tools for anyone hoping to grow their podcast audience.
They're beneficial for anyone trying to promote their show beyond a core following.
Podcast marketing agencies come in. With tens of thousands of active podcasts crowding that marketplace, you need a team with a proven track record if you want to be found by new listeners.
The same goes for promotion agencies; even if your podcast is great, how can they share it if no one knows about it?
Focusing on how to promote your podcast has become an essential part of being an effective podcaster, but that doesn’t mean you have to do all the work on your own.
If you aren’t sure which podcast promotion companies are best or how much they cost, don’t worry—we can help!
So, suppose you’re trying to find your way around the world of podcasting. A podcast promotion agency can do everything for you.
They can help you get your podcasts to the right audience. These companies can help you write the ad copy and edit the final cut of the podcast episode, whether it’s an audio or video podcast.
In that case, These agencies offer plenty of ways to find success with your podcast by doing what they do best—promoting them for you.
Here are the 25 best podcast promotion companies in 2022 from the leading industry expert that we recommend.
We’ve ranked them based on their effectiveness and ease of use, so hopefully, you’ll find one that works well with your brand!
Fame is the leading integrated B2B podcasting promotion agency. Fame is globally distributed around the world and helps podcasters grow. The company has experts that are ready to help your podcast not only launch your show but also make you famous. Fame lives and breathes marketing and podcasts. They combine their skills to start and grow the world's most profitable podcasts for their clients.
Fame has helped different shows market and promotes their podcasts like Master of Community by David Spinks, The Support Automation Show, CFO Weekly by Personiv, etc. So, suppose you have a B2B business and want to generate more leads whilst building authority in a specific niche. In that case, we strongly suggest that you reach out to the team. They’ll get back to you with a proposal within 48 hours.
Fame is the only agency that sets 10% month-on-month download goals for all client podcasts... and if this isn't hit during the first 6 months, then the 7th month comes completely free. Check out case studies and results here.
Fame Pricing: Fame charges $2,000 and $5,000 monthly to start and grow your podcast.
Fame Specialisation: Integrated B2B podcast production and promotion.
Content Allies is another podcast promotion agency for B2B companies based in the United States. The company was founded by Jake Jorgovan and has evolved into a well-oiled machine capable of delivering professional services. They have helped more than 100 clients to raise their brand awareness and have built a solid following using several strategies and social media channels to help clients promote and market their podcasts to the right audience.
Content Allies Pricing: Starting at $3k per month
Content Allies Specification: Podcast promotion for B2B Companies
Beacon Digital is a digital marketing agency that specialises in podcast production. They offer a wide range of services for their clients and are well known for their exceptional customer service. They have received numerous awards over the years, including being named one of Inc's 500 fastest-growing companies in America. Beacon Digital is located in Austin, Texas, and has been in business since 2007.
Beacon Digital Pricing: Beacon Digital offers a wide range of services for its clients. Contact them for prices.
Beacon Digital Specialisation: Podcast marketing for B2B companies.
FRQNCY Media has a good reputation for podcast marketing. They have some of the best equipment, and their staff is very knowledgeable in podcasting. This is a great company to hire if you want your podcast to be marketed to the right audience. With FRQNCY Media, you can expect a lot of creativity and innovation when producing your podcast.
Frqncy Pricing: Many factors determine how much you will have to pay for their services. Their rates vary depending on what type of service you want from them and how long it will take for them to complete it. They offer a free consultation where they can discuss your podcast and how they can help you. If you want them to produce your podcast, it is best to contact them first to give you an estimate of what it would cost. They offer packages for as low as $5,000 up to $10,000.
Frqncy Specialisation: Podcast marketing
Pacific Content is not only a podcast marketing agency but also a creative studio. It does in-house research and analysis for clients and creates custom-made projects based on those insights. The company’s services include podcast outreach and promotion, analytics tracking, partnership development, paid media campaigns, branded content programming, and more. More so, if you have a product or service that needs to be promoted via podcasts and you don’t have time to do it yourself, Pacific Content can help.
Pacific Content Pricing: Pacific Content offers a variety of pricing plans for its podcast production services. They provide a free consultation which is excellent if you are just starting and want to learn more about podcasting.
They also have various options for creating your podcast, including one-on-one coaching and team packages. Their cost is tailored to the services they would provide to their clients.
Pacific Content Specialisation: Podcast strategy, podcast production, audience development, and paid media.
The Podcast Haven marketing team excels in assisting podcasters in reaching for the stars and beyond. The brand provides assistance with logos, show notes, audiograms, social media posts, etc. With their experts, you can be sure to get help with creating, and maintaining your podcast.
The Podcast Haven Pricing: Depending on your budget, you can choose from various services depending on your budget. For example, if you're looking for podcast advertising and marketing only. In that case, you can get started for as little as $1,000 per month. However, if you want a full-service package that includes social media management and more, it will cost you $5,000 per month. According to your needs, there's also a $250/episode podcast production package. Contact them for the best quote.
The Podcast Haven Specialisation: Podcast
The FieldCast podcast marketing agency has been around for a while, and they are still going strong. They have worked with many big-name companies in their industry. They can help you with your private podcast production and marketing needs. Fieldcast is a podcast agency that provides a full suite of services to help podcasters grow their audience, increase engagement, and maximise revenue. They offer great rates and quick turnarounds. They work with some of the biggest names in media to produce over 500 podcasts per year. This is one of the best podcast agencies in business today.
FieldCast Pricing: Fieldcast offers a tiered pricing model that starts at $1,500 per episode. They offer great rates and turnarounds. They also provide low-cost podcast production services.
Specialisation: Private Podcast promotion
If you want your company to produce a high-quality podcast, you should consider hiring them. Burst Marketing has been around for a while, and they specialise in providing promotion and marketing services to their podcasters. They offer excellent podcast promotion services that many podcasters have tried and tested.
Burst Marketing Pricing: You will have to pay $150 per episode for podcast production services from Burst Marketing. If you want them to produce your podcast for an entire year, it will cost you $3,000.
Burst Marketing Specialisation: They are specialising in B2B Podcast Creation, Production, Distribution and Marketing, not just marketing.
NoGood offers one of the best podcast promotion services to podcasters. They have a staff of seven producers, and fifteen marketing experts focused on making each podcast sound and market as good as possible. Their clients include Kevin Smith, Adam Carolla, Tim Ferriss, etc.
Pricing: Their services start at $4,000 per episode.
Specialisation: Podcast marketing services specialisation for podcasters in the spaces like B2B, SaaS, Healthcare, Fintech, eCommerce, and Crypto.
True Native Media is located in Los Angeles, and they specialise in promotion podcasts. This company has been around for over ten years now, and they are a trendy choice for many podcasters. This company offers advertising services for podcasters that want to share their podcasts with the right audience. They are into representation, and they help their clients execute ad campaigns. They also help their clients get perfect ad partners to lead to a healthy relationship. True Native Media was founded in 2016, and they are located in Morro Bay, California.
Pricing: $250-$800 per episode. This company also offers a free consultation. However, it would be advisable to contact them for a custom rate that fits your show needs.
Specialisation: Podcast promotion and advertising.
Lower Street is a popular choice among podcasting professionals. It boasts expertise in private podcasting, podcast promotion, editing service, etc. The company also offers audio production services for companies looking to create their podcasts. So it’s easy to see why its client list includes some of the biggest names in entertainment. Look no further than Lower Street if you’re looking for a trustworthy podcast promotion agency with your best interests at heart.
Lower Street Pricing: Their rates depend on your needs, so fill in the contact form on their website, and they'll send you some more information.
Lower Street Specialisation: Podcast promotion
The Podcast Consultant is a podcast marketing company that offers podcast promotion services. They provide professional marketing services for podcasts of all sizes. They also offer website design and hosting for your podcasts and social media marketing campaigns to help promote your podcasts.
Pricing: This podcast promotion company offers very competitive rates and packages for its services. They have a range of packages from $100 to $1,000 for their podcast promotion services, depending on your needs. Book a consultation meeting with the company for $199 per hour for a custom rate.
Specialisation: Podcast marketing and promotion.
Midroll is a podcast marketing agency. It provides podcasting sponsorships for clients such as HBO, ESPN, Slate, Comedy Central, etc. Midroll’s other services include paid advertising campaigns and custom sponsorship programs. It offers essential tracking solutions to advertisers and customised targeting solutions to marketers. Its unique tools allow small-scale businesses to target their desired listeners or those likely to become one.
Midroll Pricing: Contact for rates
Midroll specialisation: Podcast advertising
Over time, we’ve seen Resonate Recordings work closely with clients like SiriusXM, Spotify, and even one of MLB’s affiliate teams. While they offer various services—from social media strategy to traditional PR campaigns—Resonate Recordings specialises in producing authentic content for brands on demand. Their podcast marketing agency is not only an expert at creating custom content. It also helps you get featured on popular podcasts across multiple categories, from business to lifestyle and sports.
Resonate Recording Pricing: A podcast marketing campaign with Resonate Recordings will cost around $3,000. This all-inclusive price includes everything from initial consultation to final analytics. If you’re not ready to commit yet. In that case, you can always request a free quote and compare their rates with other podcast marketing agencies before deciding.
Resonate Recording Specialisation: Podcast marketing
It’s one thing to create a great podcast that people will want to listen to is one thing. It’s quite another to make sure it gets heard. That’s where PodReacher comes in. With its team of experts, PodReacher is a niche agency specializing in content transformation. Their writers will take your podcast episode is repurpose it into feature-length articles, ebooks and lead magnets. Their team helps connect your podcast to the rest of your content strategy and the best part is that it takes very little time or effort from you!
PodReacher Pricing: Contact for pricing.
PodReacher Specialisation: Content transformation for B2B companies
If you need anything from digital marketing to podcast promotion, then Matter can help you cover everything. Founded by Scott Signore in 2003, the marketing and PR agency builds comprehensive campaigns for clients, including Cisco and JBL.
Matter Pricing: Contact for rates
Matter Specialisation: Podcast marketing for Healthcare, B2B Technology, Consumer, Food + Beverage, Professional Services, Cybersecurity, CX + Retail Technology, Energy + Sustainability.
Pearl Lemon was founded by Mr. Deepak Shukla, a successful podcaster who wanted to give back to his industry and help others start podcasting. Based in London, UK, Pearl Lemon is run by professional podcasters for podcasters. Pearl Lemon offers various promotional services, including podcast hosting and distribution, social media promotion, a free weekly newsletter filled with exciting content, etc.
Pearl Lemon Pricing: Contact for rates
Pearl Lemon Specialisation: Podcast inbound marketing
No list of best podcast promotion agencies would be complete without mention of Dante32. This firm offers specialised services for podcasters, including website development, WordPress support, podcast editorial writing, copy editing, and social media management. In addition to providing podcasting production services—including creating webcasts—Dante32 works with clients to attract larger audiences. Dante32 can serve as a one-stop shop for marketing and technical assistance for podcasters.
Dante32 Pricing: Contact for rates
Dante32 Specialisation: Podcast promotions and marketing
PRX’s Promote platform is among the best podcast promotion agencies because it offers creators a free service to distribute and promote their podcasts. It also provides paid upgrade options for added features. PRX-promoted shows have been featured on iTunes, Stitcher, and other podcast platforms; creators can also advertise with radio stations across America. PRX works with high-quality advertisers who offer a new revenue stream for podcasters looking to monetise their work without ancillary costs.
PRX Pricing: For free, creators can upload a podcast and share it on social media; for $50 per month, they can choose to promote their show across all of PRX’s partners. For $250 per month, creators can upgrade to a premium package that offers added features like custom ad spots and advanced analytics.
PRX Specialisation: Podcast promotions
AudioBoom is a podcast-hosting platform that launched in 2014. Initially, the company focused on providing free hosting to independent podcasters but added paid options in 2015. Since then, it has grown into one of the largest podcast-hosting platforms, with over 1 million podcasts hosted and more than 2 billion downloads per month. It’s also one of only two major platforms (Apple) that allow listeners to subscribe directly from their apps without leaving the first. This means less time between listening sessions and more opportunities for new subscribers—both good things for your show!
AudioBoom Pricing: AudioBoom offers two pricing tiers: Plus ($18/month) and Pro ($42/month). Podcasters can upload their files, create show notes and descriptions, and select when episodes go live for listening.
AudioBoom Specialisation: Podcast hosting and marketing.
Repurpose House is a podcast promotion agency based in London that offers a range of services, including creative strategy and show development, content production and editing, and distribution support. They have experience working across both business and consumer brands.
RepurposeHouse Pricing: They have three different packages. The pro package costs $ 349 Per Month. The Pro Plus package costs $ 999 Per Month, and the Pro Elite Plan costs $ 1299 Per Month.
Repurpose House Specialisation: Podcast promotion on social media platforms.
Pivot Six marketing company specialises in helping startup brands market and promote their shows. The company comprises brilliant strategists and creatives that would ensure that your show reaches the right audience while also monetising the show for you.
Pivot Six pricing: Contact for rates
Pivot Six Specialisation: Podcast promotion for startup brands
It’s no wonder that brands trust Single Grain to provide their podcast promotion services. This agency is known for its results, most notably a 150% ROI on average. The personalised service and exceptional execution set them apart in a crowded field. Another plus: they have testimonials from clients you know—like Squarespace, Uber, and Song Exploder. Plus, they offer excellent value and discounts for early birds and bulk promotions.
Single Grain Pricing: You’ll need to pay $1,000-$2,500 per episode for a basic podcast campaign. If you want to get in on their early-bird discounts (15% off), you’ll need to book your promotion within two weeks of your launch date. You can also save 20% by ordering six episodes at once.
Single Grain Specialisation: Podcast Production for B2B companies
PodShaper is a podcast production and promotion agency that offers two pricing packages to customers. For post-production and marketing assets, plan on spending $1,000 for four episodes.
PodShaper Pricing: Between $500 - $1,000 for four episodes.
PodShaper Specialisation: Podcast production and promotion.
Sweet Fish Media is a podcast promotion company based out of Los Angeles. They specialise in promoting podcasts for television and radio and providing general audio production services. They have produced many popular shows, including WTF with Marc Maron, How Did This Get Made?, Savage Lovecast, and more when it comes to podcasting. Their services are top-notch, and their equipment is of high quality.
Sweet Fish Pricing: Sweet Fish Media offers a wide range of services and packages for their clients. Their basic post-production package starts at $1,500.00 and goes up to $10,000.00 depending on what you need from them.
Sweet Fish Specialisation: Podcast promotion for B2B brands
There are two main benefits when you partner with a podcast promotion agency. First and foremost, they provide an objective view of your show: They’ll be able to assess its strengths and weaknesses to help you grow your audience. Second, they bring their existing connections and reach to introduce new listeners to your podcast. Ultimately, it’s up to you whether or not podcast promotion agencies are proper for you—and which one is best for your needs.
The above promotion agencies are great options if you’re looking for help to grow your podcast—and don’t want to go it alone. They were selected because they represent a range of experience, reputation, and price points. Try out as many of these companies as you can and see which one works best for you. As always with anything in business: Your Mileage May Vary.
I hope you found this information useful. If so, share it with someone who might find it interesting. If you have any questions, feel free to reach out to us. Have a wonderful day and an amazing rest of your life!