How to build a profitable podcast.
Hey there! I am back again with more podcast goodies for you. Now that you have created your podcast and put together the best talk show you can; you need people to listen to this podcast.
Getting listeners has several angles to it, but some ways involve less stress than the others. You want continual audience growth even while you are sleeping and that is where podcast directories come in.
Listing your podcast in every available podcast directory is one of the most efficient ways to grow your audience.
No matter how big or small, the podcast directory will make your show available for consumption for people anywhere they are in the world.
The first step to getting your podcast listed on podcast directories is to get the RSS feed link for your podcast from your podcast hosting platform. When you have the RSS feed link, you submit it to every podcast directory you know, and you do this only once. After this submission, every new episode gets updated on these directories automatically.
This post will give you the top twelve podcast directories and how you can get your podcast listed on these podcast directories.
But first, let’s get into what a podcast directory is and why you should get your podcast listed on podcast directories.
A podcast directory means different things to the listeners and the podcasters. Podcasters get to list their show for the listeners to hear it.
Several platforms helps podcasters distribute their shows to a bigger audience, from mobile apps to websites.
For listeners, the podcast directory is where they get to discover new podcast episodes and consume them whenever they want to. These directories put these shows in order by genre or alphabetically, so they are easy to find.
The reason podcasters need podcast directories is simple – to reach more people! Because listeners love the order and ease of podcast directories, they go there in search of new podcast episodes. It is also easy to use for distribution as it automatically updates new episodes.
One of the frequent questions newbie podcasters ask is to list their podcast. The reply I give them is – everywhere! Since the goal is to get discovered by new people and grow your listener count, you should maximize every platform you get.
If you limit your show to specific platforms, you lose out on potential listeners you could have gained from some other platforms. Your goal is to make your podcast easy to discover, and the way to do this is through the distribution of your show to various podcast directories that you can reach.
Many will ask, what the top podcast directories are in 2021 and how to get in podcast directories. I have made twelve of the top podcast directories 2021 and how to get in these podcast directories.
Formerly known as iTunes. This podcast directory launched in 2005 and it has been setting the pace since then. Becoming the topmost podcast directory worldwide. At the start, it was only a section under iTunes, but it got to stand alone as Apple Podcasts as it became more popular.
It is one of the podcast directories you can have your podcast listed. For some people, it is what marks the height of podcast distribution.
Google Podcasts launched in 2019, and it became the only way listeners get to listen to podcast shows on the Google platform after Google Play Music went away. Google Podcasts makes podcasters' job more comfortable, as it moves through the web automatically to collect podcast content.
Also, podcast episodes now appear on Google search results which means your show’s chance of being discovered has increased.
Spotify is growing fast, and it is increasing in popularity by the day. It has over 270M active users monthly, and it is an excellent platform for all forms of audio content. Spotify recently expanded their reach as it acquired Anchor and Gimlet Media. You get a massive audience to your podcast if you get it on this platform.
Before Google arrived in the podcast world, Stitcher was the go-to platform for Android users as Apple users enjoyed Apple Podcasts. Stitcher has a good number of people that use it to date. A large number is from when it used to be the alternative to Apple Podcasts.
Stitcher has a unique feature that helps you know how well your podcast performs. You will find the Stitcher app in over fifty car models. It also works in vehicles that have Android Auto or Apple’s CarPlay. If your show is the type people listen to while driving, you will want to get it on Stitcher.
Podchaser is enormous for the level of podcast database on it. As your show listeners rate your show episodes, new listeners will have a better chance of finding your content. You can create a profile for each podcast so that every user can see information about the podcast, from the episodes to the statistics, and reviews. There is also space for info about the podcast creator.
TuneIn is increasing in popularity among ardent podcast listeners; this is partly a radio platform, but its listener base is about 75 million.
iHeartRadio is a famous podcast and radio streaming service, and it is trendy among the older generation; they have a weekly chart for top podcasts, and they recommend podcast shows for listeners.
Pandora is a popular online streaming platform, and it has a robust recommendation algorithm. Pandora launched a project in August 2019 called Podcast Genome Project – this has helped the platform provide unique podcast recommendations per user. They recommend shows and episodes for each user using insights gotten from what they like and dislike, and the user’s listening history.
Pocket Casts is an app that is owned partly by NPR. Streaming on the app is free for both iOS and Android users. They have a hand-curated list for the top podcast shows in the directory.
Pocket Casts is excellent for listeners as it comes with the top podcast apps' best features. Features like the automatic download of new episodes and easy discovery of the best podcast shows.
Castro gives users a great deal of control over how they want to listen to podcast shows. Users can set download limits for shows that publish frequently; users can also set the start time as they wish for podcast shows that have repetitive intros.
Deezer has its base in Europe. Some call it Europe's version of Spotify; it has many audiences, with over 14 million users already. If you get your podcast on this platform, you are sure to reach a larger audience. Deezer has recently added the podcast category to their streaming platform.
Castbox is a podcast directory that has focused on optimizing SEO. Finding podcast shows on this platform is easy and stress-free due to AI assistance. Also, Castbox has loads of social media features that make it fun. Listeners can leave comments on episodes to help you get more people to notice your show.
HOW TO GET LISTED ON PODCAST DIRECTORIES?
To get your podcast on Apple podcasts:
To get your podcast listed on Google Podcast directory:
To get your podcast on Spotify:
To get your podcast on Stitcher:
To get your podcast on Podchaser:
To get your podcast on TuneIn, you have to:
To get your podcast on iHeartRadio, all you have to do is:
To get your podcast on Pandora, you have to:
To get your podcast on Pocket Casts, you have to:
To get your podcast on Castro, you will need to:
To get your podcast on Deezer, firstly you will have to:
To get your podcast on Castbox, you have to:
There are many other podcast directories available for you to submit your podcast shows. This list includes the main podcast directories and some minor ones. You should not miss out on listing your shows on these podcast directories and other ones you find. The more, the merrier.
After publishing your first episode, find some time to get your RSS feed link and post across several podcast directions.
After all, your talking goal is for people to listen to you.
Check out one of our recent post on podcast ranking to learn how you can rank higher after listing your podcast.