How to build a profitable podcast.
NOTE - if you want AI to write your podcast blog posts for you, you can sign up to a Freemium plan to Abney (Podcast AI) here 🤓
Let's welcome our guest writer Lorene Suzan Mathers!
A blog is an excellent medium to create and publish content about a wide range of topics, from travel and food to beauty. It is used by many people for different purposes, including podcast promotion.
Running a successful blog helps improve your brand awareness and boost traffic, reaching a larger audience. That’s why a blog has become one of the best platforms to grow a successful podcast and make money.
In this article, we will show the various benefits of blogging and explore how to use a blog for a podcast promotion strategy. Let’s get started.
Before using a blog for podcast promotion, it is essential to first understand how to start blogging – from finding a niche, choosing a domain name and web hosting, to setting up the website.
After setting up the new blog, it’s important to create effective podcast marketing strategies to ensure your content engages the target audience. Let’s review the benefits of using a blog to promote a podcast.
A blog is an excellent way to engage with your existing podcast listeners. Improve your podcast by activating a comments section so listeners can give feedback on each podcast episode. Adding the episodes to your blog is also great for providing an easier way for listeners to tune in.
To maintain your existing listeners' interest, create relevant and engaging content for them and consider aspects such as your intent and overall podcast goals.
For example, write a tutorial blog post providing expert tips and solutions if your goal is to enhance listeners’ knowledge base. This will add more value to your content and strengthen your audience’s trust.
Publishing high-quality content for your blog audience builds credibility and increases web traffic to your podcast website. Additionally, with good search engine optimization (SEO) strategies, new and existing podcast audiences can find your blog content easily.
You can boost SEO performance by implementing some best practices, such as using relevant keywords, providing meta descriptions, including a focus keyword in blog post titles, and adding alt text for images.
Since a blog can be used as an online portfolio, displaying new episodes of your podcast can attract other podcasters to collaborate with you. It is one of the best promotional strategies not only for partnership opportunities but also for attracting sponsors.
For example, having a blog to promote your podcast means businesses can easily understand your niche, expertise, and audience base. If you run a cooking podcast, you are more likely to attract restaurants and cookware brands via an optimized blog.
In addition, we recommend partnering with other podcasts that have similar interests. For example, if your podcast focuses on entrepreneurship, collaborate with successful online business owners by inviting them to become guest speakers.
Blogging is one of the best podcast promotion strategies as it helps you to attract new listeners and engage with them. In this section, we’ll reveal the 10 steps you need to take to kickstart a successful podcast blog.
The first step is choosing a blogging platform, domain name, and web hosting to start your podcast blog. Ideally, find a reliable podcast hosting service offering various benefits like auto transcriptions, custom domains, and a personalized podcast website.
Next, it’s time to set up the podcast page on your blog. This is crucial because it helps your audience find your podcast information quickly. See Jonathan Van Ness’ website for an excellent example of a podcast page.
You will then need to create some essential pages, such as the About and Contact page, to give users more information about you and your podcast. The About page, in particular, is an excellent place to encourage new listeners to subscribe to your podcast.
Moreover, we recommend adding a few podcast episodes to your main page with a brief description of each episode. Doing so will grab your target audience's attention as they enter your blog.
Visual elements, such as the logo design, website design, and images are crucial aspect of a blog since it heavily influences the audience's first impression. Design a unique landing page to accurately represent your podcast branding and prompt visitors to browse your podcast website longer.
Make sure the design elements are consistent throughout all pages and follow some web design best practices to create a good user experience (UX). For example, maintain simplicity, prioritize navigability, and have a clear visual hierarchy.
If you use a website builder like Zyro, Wix, or Squarespace, utilize their drag-and-drop page editor for easy customization.
Writing blog posts covering the same theme as the podcast communicates consistency and gives the audience more information and insight. Having your podcast and website complement each other makes your blog a good learning resource that builds loyalty of the target audience.
For example, if you host a podcast to discuss a specific topic, use the blog to give more in-depth information or cover points you missed during the podcast show. You can also do the reverse – use the podcast to interview an expert who was mentioned in your blog article.
An internal link is a hyperlink from one page to another on a website. It can improve a blog’s traffic since it helps search engines find more of your content and put it into context. It also enables visitors to navigate a blog easily.
When establishing an internal linking strategy for your podcast website, it is crucial to implement SEO best practices such as using a descriptive anchor text, adding links to related posts, and deep linking.
To attract more listeners online, you’ll need to write an SEO-friendly podcast title and description. That way, audiences can find your podcast easier in search results and they’ll have a better idea of what to expect from your posts.
A podcast description should use the creative and engaging copy. Make sure it is concise, uses clear and simple language, and includes relevant and focus keywords. For example, if you find it difficult to include the focus keyword in your episode titles, add it to the description.
Receiving feedback from podcast listeners is beneficial for your show's success. It helps you identify which aspects need improving and which topics are most popular.
We recommend including audience reviews and ratings on your blog from different podcast apps, such as Apple Podcasts, Spotify, and Google Podcasts.
Having many positive reviews on your blog will encourage potential listeners to tune in to your podcast. Consider the following tips to encourage audience feedback:
Creating brand new content for your blog requires a lot of time and effort. Repurposing your podcast content into transcripts or articles is an excellent alternative to this.
It’s also a great way to reach audiences that prefer to read long-form content or cannot consume audio content. Moreover, repurposing podcast content can improve your podcast traffic by including the episode link in the article.
Alternatively, you can convert your podcast audio into video clips or YouTube videos to tap into a viewer base that prefers consuming visual content.
Another effective strategy to promote your podcast is sharing a podcast trailer in blog posts. It’s a way to give audiences a preview of your new podcast episodes and grab their attention.
Make sure your trailer is captivating and engaging. There are different types of trailers you can create depending on your goals. For example, publish a “coming soon” trailer to build excitement and curiosity before the podcast episode release.
Some general points to remember are to keep your podcast trailer short, introduce your show topic without giving too much away, and have a clear call to action for your audience.
If you have repurposed podcast episodes into blog posts, it is crucial to provide some key takeaways. It ensures the audience fully understands the message you want to convey.
Key takeaways also act as the reader’s final impression of your podcast. To create a great conclusion, you’ll need to summarize the main point, inspire your audience, and encourage them to take action.
Social media channels are one of the most effective ways to promote your brand, including blogs and podcasts. Since social media is a tool most people use daily, marketing your content on these platforms helps maximize your audience reach.
Make sure to keep each post fresh, engaging, and different from one another. For example, consider posting quotes from the latest episode, infographics or images about the podcast topic, feedback survey results, and article previews of your blog.
Finally, ensure your posts are always up-to-date and have a compelling and engaging visual to attract the target podcast audience. Also, utilize hashtags relevant to your niche to maximize your content’s visibility.
While there are many ways to promote a podcast, using a blog is one of the most effective ways to do it. It provides many benefits for brand growth and can drastically improve your podcast’s online presence.
Among others, promoting your podcast through a blog helps you reach a broader audience, increase audience engagement, and drive more traffic to your podcast.
To recap, here are 10 ways to use a blog as a podcast promotion strategy:
We hope this article has helped you kickstart your podcast blogging journey. Good luck!