How to build a profitable podcast.
Podcasts are gaining traction in the marketing and advertising world and other business sectors. Over the last few years, the booming popularity of podcasts has led to an explosion of podcast agencies that specialise in podcast production and advertising services.
However, some people find it challenging to figure out which agency or service they need to hire to grow their podcast audience since there are different podcast editing agencies, creative podcast agencies, and podcast advertising agencies, just to name a few.
But which one do you need?
If you’re looking to create, edit, advertise or distribute your podcast in any way, it’s essential to know that there are seven different podcast agencies/services/companies.
These categories have nothing to do with the size of the company or the number of employees that work there; instead, they each fall into one of the seven different categories based on the type of services they offer.
The bottom line?
If you want to hire the best podcast editing agency or the best podcast advertising agency for your needs, knowing which one you need beforehand can save you time and money.
That’s what we’re here to help you figure out!
We’ll break down each different podcast agency into seven super important types, and we’ll also tell you why each one is unique and what makes it so valuable. Each has its own special needs and requirements, determining the type of agency you should hire to help you with your podcasting efforts.
But first, let's look at how to choose a podcast agency…
It's essential to do it through a podcast agency when you want to get your message out to a broader audience. This can be done in a few ways: you can use a podcast agency to create your content or collaborate with an existing podcast that fits your target audience. Or, you could use both options.
Here are some factors to consider when choosing a podcast agency or service:
If you consider these factors, you should be able to choose a podcast agency type that best suits your needs and goals.
There are seven podcast agency types you can choose from when trying to decide how to get your podcast out there.
Let’s look at each one and see which ones might be right for you.
What is Podcast Production?
Simply put, podcast production refers to any task related to creating podcasts. This includes: -recording -editing -mixing and mastering -podcast hosting.
What Are Podcast Production Agencies Used For?
Podcast producers use podcast equipment (like microphones) and software (like GarageBand) to record podcasts and edit, mix, and master podcasts before posting them online.
If you need someone to help with podcast production services like recording, editing, mixing, and mastering, you can hire a podcast production agency to handle these tasks. These companies provide services related to podcast recording equipment and sound editing.
There are dozens of different companies that provide podcast production services — so it’s best to narrow down your list.
First, think about your budget and timeline. In the post above, we provided the 25 best podcast production agencies, services, and companies, their specialisation, and pricing to decide which one works according to your budget.
Then, figure out precisely what work needs to be done (can an editor do all of it?). Here’s a list of services that a podcast production agency does:
Finally, look at each company’s website or portfolio and ensure they have experience working on podcasts in your niche or industry. Once you find podcast production agencies that meet your criteria, contact them directly to get quotes.
Here are some of the best podcast production agencies, services, and companies are:
Podcast production agencies allow entrepreneurs to focus on their businesses while still having access to podcast experts who know how to produce podcasts professionally.
These companies also allow entrepreneurs to spend less time worrying about technical details and more time thinking about marketing strategy and creative content ideas.
Podcast production agencies offer consistent quality for every podcast produced, regardless of client size or project complexity. This saves time by allowing businesses to schedule their podcasts around other projects instead of fitting them into otherwise-busy schedules.
Editing podcasts is a specialised skill and requires individuals who have a background in content creation and an understanding of podcast narrative structures. If you plan to edit your podcast episodes, make sure you’re skilled in audio-editing software because you can miss your prominent part that ought to have been edited out.
However, one way to make sure that every oh, huh, and noise in the background can be edited is to hire an editing agency to take care of it.
Hiring a podcast agency are sure ways to account that your podcasts will come out professionally and according to how it's supposed to sound.
When hiring an editing agency, the first thing to look at is experience.
If you’re looking to hire someone to edit your podcast episodes, make sure they have experience doing just that. Also, make sure any potential editor has worked on podcasts before – and ask them what shows they’ve worked on!
Knowing that they have popular references that can guarantee that their services are top-notch goes a long way—for instance, accountability.
Another aspect that can be important when hiring an editing service is whether or not they are familiar with podcasting conventions.
You need to ask yourself the following questions and make sure you get a yes while researching them;
We recently wrote an article on the 25 best editing agencies, services, and companies to answer these questions. We provided these companies' pricing and specialty so you can know which one resonates with your brand. You’d find this list very useful while deciding on the one you want.
As mentioned above, many podcasting networks and media companies have their internal editing teams, so if you’re a content creator working with one of these companies, there’s a good chance they will provide editing services for you.
Some of the podcast editing agencies/services/companies are:
Here are some of the most typical services these podcast editing agencies offer:
If you want to edit your podcast to sound more professional and appealing to your audience, you need to hire an editing agency. Podcast editing requires special skills and knowledge about audio production and narrative structure; without it, you could pay money for something subpar or even unusable. So know your editor and see that they can do what they say.
Podcasts are a powerful advertising tool for growing businesses, and the tone that will make or break your podcast is your audio.
Having a professional voice-over, sound effects, and music can elevate you from amateur to pro status. Creative agencies can help with your production value but may not be able to offer post-production services such as editing, mixing, and mastering.
These agencies help guide your company through creating a compelling podcast marketing campaign. They will help brainstorm podcasts and episode ideas, then implement them using various tactics like influencer marketing, social media ads, search engine optimisation (SEO), etc.
Be sure to find out what they specialise in before hiring them. For example, Fame specialises in producing podcasts as a full package that includes every service you need in pre and post-production, like editing or mixing.
If you want to hire a creative agency, then have another company edit/mix/master your podcast after it’s produced. There are pros and cons of doing it both ways, so be sure to do your research first!
Yet, if you’re looking for a podcast agency that will edit and mix your podcast, you’ll want to find a creative agency with a post-production team. Fame falls into that category. They have creative teams and several post-production specialists who know how to edit and mix podcasts for businesses worldwide.
Here are some of the services you can expect from a podcast creative agency include…
Here are some of the creative podcast agencies/services/companies around the world right now:
Podcast advertising agencies help to drive the right business advert to your podcast by searching for businesses that resonate with your shows and intend to run an advert.
They serve as intermediaries between you and the business, ensuring that you fulfill your end of the bargain by advertising the business and getting paid.
However there are many podcast advertising agencies out there, but that doesn’t mean you should hire them to do all of your podcasting work.
Some agencies can handle everything from editing to audio mixing to marketing, but it’s worth noting that if they’re charging you for their services, they may not be able to give you 100% of their attention since they have many clients.
For example, an agency could charge $500 per episode and say they will edit and mix your podcast episode with another client.
Both podcasts will get roughly 25% of their time spent on each episode.
You might ask yourself: is a podcast worth only 25% of my agency’s time?
The answer is no—it's likely better to go with a different podcast agency or service provider who can give you 100% of their attention (and focus) on your project.
Working with an agency that specialises in advertising podcasts only can help you reduce the cost and time waiting to get your podcast back.
Podcast advertising agencies that only specialise in advertising podcasts can take on multiple projects at once because they aren't spending their time producing podcasts — they're doing other tasks like pitching sponsorships or taking meetings with potential clients.
If you want to drive suitable adverts to your podcast, podcast advertising agencies are the way to go. These agencies will offer your shows to the right brands that intend to advertise their goods or services on your show.
It’s also important to note that podcast ad agency pricing models vary greatly depending on what you want to be done and how much experience they have in your industry.
Here are some of the services offered by podcast advertising companies:
Here are some of the podcast advertising agencies/services/companies around the world right now:
Working with a podcast marketing agency can get professional-quality sound production and editing services. The vast majority of podcast marketing agencies on the internet also offer sound production and editing service.
Both services go hand in hand, to be honest. You can’t have one without the other.
Imagine trying to market a podcast with horrible sound and editing?
Nope! That’s not going to work.
You get both in one package, and in addition to bringing your podcast up to industry standards, they can also help you promote your podcast so that it reaches as many people as possible.
If you don’t have any audio editing or marketing background, working with an agency is a great way to keep your podcast sounding impressive and growing steadily.
These types of agencies are beneficial for podcasts that are already well-established and want to grow their audience by gaining new listeners every week. A podcast marketing agency is designed explicitly for podcasters who want to monetise their show through sponsorships, ad revenue, etc.
So, no matter which type of podcast marketing agency you choose, they can help grow your audience and increase revenue.
Here are some of the services provided by podcast marketing agencies/services/companies:
There are a ton of podcast promotion agencies out there, and these agencies can be divided into two major types: creative podcast agencies and ad sales companies.
The first group (creative) will help you create creative custom ads for your podcast episodes or even an entire series of shows.
In general, these creative podcast agencies will help you develop a brand strategy for your ad campaign that includes copywriting, art direction, and production of several different versions of a commercial to fit with all different kinds of podcasts.
On the other hand, ad sales companies focus solely on selling your advertising space, leaving it up to you to produce content for your podcast.
These services are often cheaper than their creative counterparts because they don’t provide original content creation services.
However, if you already have an existing podcast and simply need someone to sell ad space for you, then an ad agency might be what you need!
In addition to ad sales companies and creative podcast agencies, pure-play production companies will help you produce your podcasts.
This third type of agency doesn’t sell any advertising space (they usually just have a network of advertisers with whom they collaborate).
Instead, they take on clients and produce and promote new episodes for them. This means these agencies will generally write all of your scripts for you (if you don’t want to do it yourself) and edit your podcast episodes too!
Some of the services rendered by these podcast promotion agencies/services/companies are:
The Best Podcast Promotion Agencies On The Internet Right Now:
A podcast booking agency’s job is to help brands book guests for podcasts, but they might also help with things like show prep and research if needed.
With these agencies in your corner, you can be sure you’re getting a high-quality guest for your podcast (who is prepped and ready to go).
While booking agencies charge a premium for their services, it comes with guaranteed results. The downside? They only work with podcasts that have established audiences of at least 10,000 listeners per episode. If you don’t meet that threshold, there are other options.
For example, podcasts may pay an advertising fee to a creative podcast agency/service/company to get some airtime on a podcast that already has an audience. This allows them to reach new listeners while also giving podcast hosts extra income.
However, podcast advertising fees aren’t cheap—they can range from $300-$2,500 per episode—so if you want to save money and still attract top talent, then consider hiring a creative podcast agency/service/company instead.
These companies often offer packages where they’ll provide everything from booking and editing to social media promotion and more.
Of course, just as with podcast booking agencies, podcast editing agencies/services/companies typically require a minimum number of listeners before working with you.
That depends on how much experience they have working with podcasts similar to yours; however, most will need at least 10,000 monthly downloads before taking on your project.
Here’s a look at some of the services rendered by these podcast booking agencies:
As you can see, podcast agencies come in different shapes and sizes.
Whether you’re looking for a creative podcast agency to help you brainstorm and create ideas or an editing podcast agency to spruce up your final product, you must know what you need before hiring one.
The perfect agency for one person might not be ideal for another—and that’s okay!
A solid grasp of who and what you want going into podcast making can help avoid any confusion.
If you still have questions about podcast agencies, please reach out to us via email at email@example.com. We’d love to hear from you more about podcast agencies' best practices and how we can help make your next campaign a success!