Audio content is notoriously hard to index.
In human terms, this means, it isn't easy to find what you're looking for. Google has nailed indexing written content, but not audio yet.
Until that happens... we need to translate your audio content into written content.
With bCast you can do this with the click of a button. You upload an episode, click that button and in approximately three minutes bCast will share a full transcription of the episode.
We then recommend adding this to your show notes, which will then update on your bCast podcast website for Google to find.
We also recommend adding this transcript to your own website if you are also hosting your podcast there with the bCast embeddable player.
Your transcript takes approximately three minutes to create and can be created with the click of a button.
Content creation has never been this easy.
The longer we spend in online marketing, the more we come to value SEO.
You need to go in early, long and large on SEO. This means creating high quality written content on a regular basis for a specific customer persona... getting backlinks and then keeping that consistency.
One of the fastest and most effective ways to do this is to record regular podcast epsidoes, transcribe them... and then get that content onto a domain you own or control.